Best way to Build your Personal Brand with Branding Expert and CEO of the SimplyBe Agency, Jessica Zweig EP035

If your content suddenly stopped converting this year, you’re not imagining it. In 2025, social media engagement dropped across every major platform and buyer behavior shifted dramatically. Instagram’s median engagement rate fell to around 0.36 percent, and even high-performing accounts noticed lower reach and slower response.

In this episode, Tiffany Carter breaks down the real reasons your content isn’t landing anymore. You’ll learn why old formulas stopped working, why your audience feels so quiet, and how buyer psychology changed in 2025 and 2026. This is not about posting more or forcing yourself to hustle. It’s about understanding the energetic and strategic shifts happening online and adjusting your message to match the current climate.

If 2025 felt like the year that drained your confidence, your creativity, your energy, and your belief in yourself, you are not alone. Entrepreneurs all over the world have spent this year asking the same questions: Why am I so exhausted? Why is my business stuck? Why are my sales so unpredictable? Why am I unmotivated even when I want success more than ever?

In this powerful episode, Tiffany Carter breaks down why 2025 felt heavier, slower, and more emotionally overwhelming than any year before, and how to use December as your divine window to reset your momentum. This is not a mindset pep talk. This is a grounded, strategic, nervous-system-safe reset that helps you understand what actually happened to you this year and how to start 2026 with clarity, capacity, and a completely different energetic foundation.

You will learn the real reason your business felt harder in 2025, the deeper emotional and energetic impact this year had on your system, and why December is the most spiritually aligned month for creating a clean break and choosing a different cycle for 2026.

If 2025 has felt like a nonstop cycle of emotional whiplash, identity shedding, nervous system overload, and “WTF is happening?” timeline chaos, this episode is going to land like truth, clarity, and a deep exhale.

In this raw and deeply validating conversation, Tiffany Carter is joined by special co-host Regina Lawrence — retired lawyer, breathwork expert, and founder of the global healing brand The Breathy Bitch — to break down why so many people are experiencing intense inner shifts, resurfacing toxic patterns, and massive spiritual pressure this year.

You will hear the conversations most people avoid: the hidden symptoms of a timeline jump, the emotional detox that happens before a breakthrough, and why 2025 has been one of the most energetically disruptive years for entrepreneurs, healers, and anyone going through a major life transition.