Ep 773 Stop the Grind: Science-Backed Ways to Work Less and Make More w/ Dr. Guy Winch, Psychologist & Author

What does it actually take to create a 7-figure online launch in today’s market? I’m about to show you in real time.

Tickets for Light It Up are officially open, which means my next major online launch has begun. And instead of waiting until it’s over to give you a perfectly packaged case study of what worked, I’m taking you behind the scenes while I’m actually living it.

This is Part One of my 7-Figure Online Launch Formula series, where I’ll be sharing the strategy, marketing decisions, numbers, wins, disappointments, pivots, and vulnerable moments that normally get edited out of the success story.

Because there’s a big difference between teaching an online launch strategy once you know the outcome and showing you the decisions being made when the outcome is still unknown.

You know you want more, so why do you keep talking yourself out of the very things that could change your life?

One minute you’re certain. The next, fear takes over and you’re questioning everything. This identity ping-pong can happen when the version of you craving expansion collides with the version of you that still associates the familiar with safety.

In this episode, we’re talking about what happens psychologically during a major identity shift and quantum jump, why fear can get louder right before meaningful change, and how to recognize when subconscious protection is disguising itself as logic.