Creating a STAND OUT successful brand in a highly competitive industry, w/ Athena

It’s Possible to Stand Out in a Crowded Market.

Many people give up before even trying to succeed in their business because they assume the market is too saturated to make an impact. It’s sometimes about timing, but most of the time you can stand out with the right strategy and positioning. Is your fear stopping you from starting that business because you live in a scarcity mindset? In order to achieve the life you desire, you need to change your mindset from one of scarcity to one of abundance.

The opportunity is there if you are willing to take it.

Anything that makes a lot of money will typically have a lot of competition.

Real estate, coaching, skincare lines, podcasting, social media, popcorn, etc…

A majority of people will see things through a scarcity lens, “ugh I want to start an eyelash extension business, but there are so many people doing it already.”

A person with an abundance lens will say, “I want to open an eyelash extension studio, so I need to come up with a way to be different and stand out.”

There is ALWAYS a way to do the thing, but do it better and do it differently.

It will help you if you don’t think so logically…I mean you have to be a bit crazy to be an entrepreneur anyway.

> You can stand out by offering a different customer experience. Maybe there is no luxury vibe version of your service in your area.

> You can stand out by targeting a specific type of person: millennial vibes, soccer mom life, type A professionals.

You can stand out by offering a unique bundle of services like the guest on today’s podcast episode. Athena found a unique service while scrolling TikTok, and knew it would be something her ideal clients would also love, in addition to the other services she offered (brows, skin, and lash services).

In less than a year Athena (now known as the “Queen of Permanent Jewelry”) said she has grown her business from 10k months to 100k months!! This is the POWER and POTENCY of daring to be different.

She’s offering something special to the ProjectME audience, $500 OFF her online Flash and Fuse permanent jewelry program. (Use code ProjectMe)

Connect with Athena on Instagram:

@theestiebestie

@flashandfuse

Use code “Projectme” at checkout from this link

https://flashandfuse.com/products/permanent-jewelry-training-with-flash-and-fuse

Spring applications are open for my Exclusive 2-Month Private Business Coaching program: Private Coaching Application

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

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Recent Episodes

EP 741 The Cash-Flow Comeback Crash Course Pt 2: Selling Smarter So You Can Scale Faster w/o Starting Over

If you’ve been stuck in the cycle of working harder, creating more, and still not seeing consistent income or growth, this episode is your turning point.

You don’t need to rebuild your business—you need to realign it. The truth is, the strategies that once worked to bring in clients and sales have stopped working because the market, the buyers, and the way people make decisions online have completely changed.

In this second and final part of The Cash-Flow Comeback Crash Course, Tiffany Carter reveals the bounce-back shift that allows entrepreneurs to sell smarter, scale faster, and finally stop starting over.

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If your business sales have slowed down, your income feels unpredictable, or your content just isn’t converting anymore—this episode will hit deep.

You’re not broken, and your business isn’t failing. The truth is that the online market has changed, and what used to work to attract clients, make money, and grow your business simply doesn’t work the same way anymore.

In this first part of The Cash-Flow Comeback Crash Course, Tiffany Carter breaks down the real reasons your sales have dried up—and gives you the next immediate steps to reignite your cash flow. You’ll learn what’s actually behind your income plateau, how buyer psychology has shifted in 2025, and what to fix first to start seeing momentum again.

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EP 739 Signs You’re About to Quantum Leap: The Wild Life-Changing Side of Timeline Jumping

If it feels like everything in your life or business has slowed down — the money, the momentum, the clarity — this episode is for you. You’re not blocked; you’re in the middle of a timeline jump.

Tiffany Carter breaks down the truth about quantum leaping, what really happens before your greatest manifestation breakthrough, and how to tell when your old identity is dissolving so your new timeline can anchor in.

You’ll learn what it means when your energy shifts, how to interpret the “symptoms” of a quantum leap, and how to hold your frequency when everything looks like it’s falling apart. Because the truth is—it’s not falling apart, it’s falling into place.

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