The Refrigerator Theory: How you‘re making it harder to achieve your goals in business and life EP328

The Refrigerator Theory that will change your life.

I’m willing to share an embarrassing story so you don’t fall into this insane limiting trap.

It all started with a $4000 flat panel refrigerator…one of many purchases for the new house Mike and I bought together.

I’ve calculated it, and this fridge has now cost us >> $57,000 !!! And we still own it!!!

After working perfectly for 2 years, the ice machine stopped working (of course right after the warrantee was up) and it would get completely frozen over.

Between Mike and I, we have both spent hours and hours or time researching how to fix it, trying to fix, complaining about it, and even going and buying ice. All of this time (not including aggravation) based on both of our current rates in our respective fields adds up to 57k.

This type of short sided, money-stubborn thinking has cost me a small fortune in my life and business.

If all of that time we wasted was spent on income generating activities, our entire mega luxury remodel we are doing would be paid for.

So I encourage you to take a look at where are you being short-sided and money- stubborn in your life?

Maybe you are spending hours cleaning your house, when you could pay someone & use that time to build your business.

Maybe you are wasting your breath and time, having the same argument with your partner, when you could put the focus on your own personal development.

Maybe you would have the time and energy to really go all-in on your business, if you hired child care a couple days a week, and the new clients you would bring in, would eventually more than pay that investment back times ten!

Maybe you keep trying to figure out how to build your business on your own, wasting tons of time, when you could have hired sometime like me to show you a proven strategy.

Listen to this episode, where I go deeper into explaining how our behaviors and habits that seem smart are actually blocking our success.

>Applications are now open for a limited time to my exclusive two-month private Business Coaching Program. To apply you can visit my website at projectmewithtiffany.com under “work with me,” or visit the link in my bio on Instagram @projectme_with_tiffany.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

EP 765 The Final Shedding Required for the Biggest Quantum Jump of Your Life

If you have been feeling restless, emotionally raw, impatient with your old patterns, or like your current life suddenly feels too small, you are not imagining it.

As we close out the Year of the Snake and prepare to enter the Year of the Fire Horse on February 17, 2026, we are moving through a rare 60-year transition cycle associated with identity shifts, shedding outdated patterns, and stepping into a faster, bolder chapter of life.

This episode explores the final shedding required before a major quantum jump, why this phase can feel emotionally intense, and how to stop delaying the version of you that is ready to move forward.

Instead of surface-level motivation or spiritual bypassing, this conversation focuses on honest self-reflection, releasing emotional attachments, confronting resistance, and taking decisive action so you can move into your next level with clarity and momentum.

LISTEN NOW »

EP 764 2026 Glow Up Protocol: (The Boundaries) How to Set Healthy Boundaries Without Guilt in 2026

This episode of the 2026 Glow Up Protocol is all about boundaries.

Not the cold, harsh, push-people-away kind. But the kind that protect your energy, your peace, and your future.

Most high achievers think burnout comes from working too hard. The truth is much simpler: burnout comes from weak boundaries.

If you’ve ever felt exhausted, resentful, overwhelmed, or stretched too thin, it’s not because you care too much or work too much. It’s because you’ve been saying yes to things that should have been a no.

In this episode, you’ll learn how to set healthy boundaries without guilt, fear, or anxiety — and how to finally stop overgiving to the point of losing yourself.

LISTEN NOW »

EP 763 2026 Glow Up Protocol: (The Being) How to Feel Like Yourself Again and Become Who You’re Meant to Be in 2026

So many high achievers spend years trying to fix their life when what really needs to shift is their identity. If 2025 left you exhausted, disconnected, or wondering where the real version of you went, this conversation will feel like a homecoming.

True change in 2026 doesn’t come from doing more. It comes from becoming someone new on the inside first.

In this episode, we go beyond surface level self-improvement and get into the emotional, psychological, and energetic work of remembering who you actually are and deciding who you want to be next.

LISTEN NOW »