My Advice on Starting and Building a Business During a Stressed Economy EP191


Millionaires have roadblocks, tough times, and failures too, we just keep going, when most people decide to quit.

While going through some old papers, I came across a speech I gave to several thousand people at a conference, the year my business hit the million dollar mark.

I was asked to speak on what makes someone financially successful versus average.

The answer is simple; the work is tedious, constant, and often painful.

It’s your mindset and willingness to continue on regardless of how many fails, dramas, embarrassing moments, mistakes, your mood, or personal problems.

Did you guys know that I started my first side-hustle during our last giant recession?

I also quit my 6-figure prestigious career to go full-time into my business during that same recession.

Yes I was terrified, but I knew at some point I had to jump, as playing it small and safe was killing me slowly.

There is no bad time to go after your dreams. Just as there is not perfect time to go after them either.

If it wasn’t the coronavirus or the economy, you would come up with another excuse to delay, simply because you are scared and don’t believe you have what it takes.

We all have it in us. You have to believe that you are worth it and capable of giving it a fair shot.

Listen to this episode to hear my take on starting and building a business during a stressed economy and a pandemic.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

Ep 812 What’s Actually Working to Build a Profitable Online Business in 2026

What’s Actually Working to Build a Profitable Online Business in 2026
Building a profitable online business in 2026 doesn’t require more content, another AI tool, or chasing every marketing trend. It requires a smarter strategy.

In this episode, Tiffany Carter breaks down the three biggest shifts she’s seeing among entrepreneurs who are consistently growing their online businesses, increasing revenue, and creating more freedom without working around the clock.

If you’ve been wondering how to build an online business, how to make money online, or whether the market is simply too saturated, this episode will help you separate outdated advice from what is actually driving results today. Tiffany shares why building demand before you need it, developing a recognizable brand voice, and making faster, more confident business decisions have become the biggest competitive advantages in today’s online marketplace.

LISTEN NOW »

Ep 811 Why You Keep Repeating the Same Patterns (Even After Years of Healing) w/ Dr. Nicole LaPera, The Holistic Psychologist

Have you ever noticed that you can understand exactly why you do something, know where the pattern came from, and still find yourself repeating it?

If you’ve spent years doing the inner work, reading the books, listening to the podcasts, and becoming more self-aware, yet still feel frustrated by recurring patterns in your relationships, habits, mindset, or behavior, this conversation is for you.

In this powerful episode, Tiffany sits down with Dr. Nicole LaPera, better known as The Holistic Psychologist, to explore one of the biggest misconceptions in healing and personal growth: the belief that awareness alone creates transformation.

Together, they dive into inner child healing, reparenting yourself, self-sabotage myths, behavior change, childhood conditioning, and why so many people remain stuck in familiar patterns despite years of self-development work. Dr. LaPera also shares practical insights on how to create lasting change, build new habits, and move from understanding your patterns to actually transforming them.

LISTEN NOW »

Ep 810 Get Paid to Yap on Camera: What to Say So People Actually Buy

Everyone is talking about yapping on camera—but talking more isn’t what makes you more money.

If you’ve ever wondered why some creators can seemingly yap into their phone and generate millions in sales while your content gets views but very few clients, this episode is for you.

Today, Tiffany Carter is breaking down the psychology behind high-converting content, what to say on camera so people actually buy, and the subtle communication shifts that turn face-to-camera videos, Reels, TikToks, podcasts, and live videos into paying clients.

LISTEN NOW »