Key Marketing Lessons Learned from Working Behind the Scenes of Billion Dollar Brands, and How to Apply them to your Business EP299


There are secrets to creating a standout brand.

Many experts have shared them, even taught them, but not in the direct way I’m about to explain them to you today.

If you want to create a business that makes bank, you must do one of three things:

  1. Solve a unique problem
  2. Solve a common problem in a unique way
  3. Solve a problem to a unique demographic of people.

BUT….this alone isn’t enough, no matter how great of a solution you have on your hands. In order to for people to buy your product or service, they need to be aware it exists.

Haven’t you seen great products, TV series, and restaurants disappear? You wonder WTF happened “it was so good?” There weren’t enough people consistency consuming, period.

The secret to a successful business is to position it to stand out from the crowd.

There’s a catch, you must be willing to NOT be for everyone, in order to make it crystal clear who your products and services are perfect for.

Here are questions to help get you started:

  1. What makes your business different?
  2. What upsets you about your current industry/niche?
  3. What are the added benefits for someone to buy from you versus someone else?

I’ve had the privilege of working regularly behind the scenes of billion dollar brands, today I’m going to teach you the key marketing lessons I’ve learned, and how to apply them to your business. This episode is perfect for you whether you are a coach, Realtor, accountant, healthcare professional, in the beauty industry, have a product based business, or a network marketer.

Want exclusive millionaire mindset content from me, where I share abundance exercises, tips, and affirmations in 30 seconds or less? Join my FREE Secret Posse Weekly Digest today:  projectmewithtiffany.com/secretposse

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

EP 741 The Cash-Flow Comeback Crash Course Pt 2: Selling Smarter So You Can Scale Faster w/o Starting Over

If you’ve been stuck in the cycle of working harder, creating more, and still not seeing consistent income or growth, this episode is your turning point.

You don’t need to rebuild your business—you need to realign it. The truth is, the strategies that once worked to bring in clients and sales have stopped working because the market, the buyers, and the way people make decisions online have completely changed.

In this second and final part of The Cash-Flow Comeback Crash Course, Tiffany Carter reveals the bounce-back shift that allows entrepreneurs to sell smarter, scale faster, and finally stop starting over.

LISTEN NOW »

EP 740 The Cash-Flow Comeback Crash Course pt 1: Sales Have Dried Up, This Is Why (and What to Fix First)

If your business sales have slowed down, your income feels unpredictable, or your content just isn’t converting anymore—this episode will hit deep.

You’re not broken, and your business isn’t failing. The truth is that the online market has changed, and what used to work to attract clients, make money, and grow your business simply doesn’t work the same way anymore.

In this first part of The Cash-Flow Comeback Crash Course, Tiffany Carter breaks down the real reasons your sales have dried up—and gives you the next immediate steps to reignite your cash flow. You’ll learn what’s actually behind your income plateau, how buyer psychology has shifted in 2025, and what to fix first to start seeing momentum again.

LISTEN NOW »

EP 739 Signs You’re About to Quantum Leap: The Wild Life-Changing Side of Timeline Jumping

If it feels like everything in your life or business has slowed down — the money, the momentum, the clarity — this episode is for you. You’re not blocked; you’re in the middle of a timeline jump.

Tiffany Carter breaks down the truth about quantum leaping, what really happens before your greatest manifestation breakthrough, and how to tell when your old identity is dissolving so your new timeline can anchor in.

You’ll learn what it means when your energy shifts, how to interpret the “symptoms” of a quantum leap, and how to hold your frequency when everything looks like it’s falling apart. Because the truth is—it’s not falling apart, it’s falling into place.

LISTEN NOW »