Figuring out what you REALLY want w/ Cayla Craft, Author & Success Coach

You’re doing everything right.

You’re reliable, supportive, and easy to work with. You care about people. You go above and beyond.

But when it comes to money and success… something isn’t adding up.

If you’ve ever felt like you’re giving more than you’re receiving, struggling to ask for more, or holding back your voice to keep the peace — this episode explains why.

The fawn response is one of the most overlooked patterns when it comes to money. It shows up as people-pleasing, overdelivering, avoiding conflict, and prioritizing being liked over being paid.

And it quietly caps your income, your growth, and your ability to fully step into your next level.

In this episode, I break down how the fawn response affects your financial decisions, your career or business, and your relationship with money — backed by psychology, nervous system science, and real-world patterns.

If you’ve been feeling stuck, unmotivated, or like you just can’t get yourself to sell or take action in your business… this episode will explain exactly why.

What most people label as procrastination or lack of discipline is often a nervous system response called freeze, and it quietly impacts your income more than you realize.

In this episode, I break down how the freeze response shows up specifically around money, sales, and visibility. You’ll understand why you can know exactly what to do and still not do it, how your brain is wired to avoid perceived financial risk, and why your income can stall even when you’re “doing all the right things.”

This is where neuroscience, psychology, and money behavior intersect.

You tell yourself you’ll deal with it later.
You’ll check your numbers tomorrow.
You’ll follow up next week.
You’ll finally get clear on your money “when things calm down.”

But that moment never seems to come.
And instead… you stay busy doing everything else.

In this episode, we’re breaking down the flight response with money — the pattern that looks like procrastination, distraction, or “being busy,” but is actually your nervous system trying to avoid discomfort.

This is part of a special series on money, fear, and your nervous system, where we uncover how fight, flight, freeze, and fawn responses shape your income, business decisions, and ability to receive more.

Because avoiding money doesn’t mean you don’t care about it.
It usually means, on a deeper level…
it doesn’t feel safe.