
Ep 826 Fear of Taking a Risk and How to Manage it
That uncertainty is where many capable entrepreneurs begin to hesitate.
In this episode of the ProjectME with Tiffany Carter podcast, Tiffany explores the fear of taking risks in business and what is really happening when you find yourself repeatedly asking, “What if it doesn’t work?” Whether you are thinking about starting a business, launching a new offer, investing money, becoming more visible online, changing direction, or making a decision that could significantly increase your income, fear can make staying where you are feel safer than moving toward what you actually want.
Fear of failure can show up as overthinking, perfectionism, procrastination, excessive preparation, and constantly searching for more information before making a decision. You may believe you are being careful or responsible when you are actually trying to create enough certainty to guarantee an outcome before you act.
Building a successful business requires making decisions without knowing exactly how every decision will turn out. The goal is not to eliminate fear before taking action. It is to develop the capacity to move while fear and uncertainty are still present.

