One of the greatest ways that an audience can show support and appreciation for the podcasts that they love to consume is to leave a review! YOUR reviews have a tremendous impact on a podcast’s reputation, image, and ranking! Something as simple as “I LOVE the tips on this podcast!” is EVERYTHING to a podcaster […]
Key Mistakes You Are Making When Selling Online
Whether you’re trying to acquire new clients or hold onto existing ones, you need to have a solid sales strategy in place. Your strategy has to be rooted in authenticity, empathy, and a genuine desire to help people in order to increase those conversion rates—it cannot be rooted in desperation for paying clients. And that […]
Want Better Conversion Rates? Utilize Your DMs!
You’re churning out content. You’re on Instagram, IGTV, Facebook, Facebook Stories, LinkedIn…the list goes on…and while that is all well and good for building your brand and your audience, you’re forgetting one *KEY* element that each of these platforms offer. Direct messaging! Connection is essential when you’re trying to build a relationship with potential clients, […]
Why You Need to Create Passive Income Streams (…And 18 Ways to Do It)
If your goal is financial freedom, and to get out of that ‘hustle, grind, burn out’ cycle, then you need to create passive income streams. Trading your time and energy for money is not a sustainable way to achieve wealth. Unfortunately, the reality is that very few of us were taught that there was any […]
5 Instagram Mistakes You’re Probably Making
200 million Instagram users visit at least one business profile daily (Hootsuite)…and if you’re not using your Instagram the “right” way, you’re likely not going to be the profile they choose. Mistakes on Instagram are common—from when you post to what you post, and everything in between, there’s likely room for improvement to help your […]
Three Tips for Selecting Your Brand Colors
Establishing a brand from scratch is no easy feat. To build brand recognition there are a number of things you need to do—from showing up consistently, to targeting your ideal client and creating an attractive and cohesive voice and aesthetic. Your brand colors, whether you realize it or not, are playing a huge role in […]
How to Increase Brand Recognition For Free
It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be easily forgotten. Brand recognition does quite a few things: It builds awareness Encourages engagement with potential clients Reassures business partners and backers […]
How To Identify Your Ideal Client
You might be lead to believe that targeting potential clients—any clients—is going to have the greatest impact on your business. After all, wouldn’t logic say, “If I can reach A LOT I should be able to grab some?” While this may be true in some sense, it will never benefit you in the long run. […]
Why You Need a Niche—And How To Find It
You have probably heard the term “niche” thrown around a lot in the digital marketing space. It’s something that successful entrepreneurs and business owners acknowledge for their success, yet no one’s really giving you the information you need to know. So, you’re left still wondering what a niche is, and how you can apply It […]
5 Selling Mistakes That Are Costing You Clients
No one—not even a VP of Sales—is immune to mistakes. Still, you should be aware of the ones that you’re making when it comes to your sales strategy, and ensure that they aren’t reoccurring or turning into habits. Keeping these reminders of mistakes to be mindful of in your back pocket can help to keep […]