How To Pick The Right Social Media Platforms For Your Business
I think we can all agree social media is an important part of business. But how much effort do you really need to put in to see results? Undoubtedly, you need to put in some degree of time and effort—I’m sure you’ve all heard the saying “work smarter not harder,” the same rule applies to […]
Video Should Be a Part of Your Sales Strategy
A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business. Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your company on a much larger scale than the traditional face-to-face meeting or blog […]
How to Create an Offer That Will Sell and Succeed
All businesses will likely agree that not everything you touch will turn to gold. They’ll also agree that when product flops DO occur (it’s inevitable!), you must use these experiences as a learning opportunity to pivot rather than see them as a dead-end failure. The goal is always to have more successes than failures—so, how […]
Why Emotional-Based Selling Is Critical To Success
Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems, something that invokes a memory, something that adds value to their […]
Shift Into An Abundant Money Mindset
Oftentimes people feel that mindset work is too “woo-woo” and has no place in the business world. I could not disagree more with that sentiment. You cannot achieve great wealth if you do not believe and behave as though you’re fully worthy and capable of it. Without a healthy and positive money mindset, you’re likely […]
Four Actionable Ways to Increase Brand Recognition For FREE!
It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be forgotten. Brand recognition does quite a few things: It builds awareness Encourages engagement with potential clients Reassures business partners and backers that […]
Why You Should Be Offering Freebies to Your Clients
If you’re not offering your clients something of service without a fee attached to it, you’re missing out on an incredible opportunity for your business. There’s a great hesitation around freebies—maybe you don’t want to give away your valuable service/product for free, o you’re afraid your efforts won’t convert into paying clients, and while these […]
Three Mindset Tricks You Need to Try
As a business owner—whether that’s a medical practice, a coaching business, a yoga instructor, or anything really—we tend to like to feel in control of as many aspects of our business as possible. At a time when things in the world are uncertain, ever-changing, and in what feels like a constant state of upheaval, control […]
Four Tips for Scaling Your Business
If your business plan doesn’t include a sustainable action plan for scaling your business every step of the way, it’s time to go back to the drawing board and do some revisions. The simple fact is this: you cannot and will not grow your small business into a big business without scaling! You should always […]
Mantras That Will Build a Successful Mindset
Self-talk and mindset can HUGELY impact success—positively or negatively. If your self-talk circles around comparison to others and your inability to generate leads it’s going to bring your mindset down to a place where success cannot and will not live. Alternatively, if your self-talk circles around believing you’re capable of hard things, and a determination […]