5 Selling Mistakes That Are Costing You Clients

No one—not even a VP of Sales—is immune to mistakes. Still, you should be aware of the ones that you’re making when it comes to your sales strategy, and ensure that they aren’t reoccurring or turning into habits. Keeping these reminders of mistakes to be mindful of in your back pocket can help to keep […]

How To Pick The Right Social Media Platforms For Your Business

I think we can all agree social media is an important part of business. But how much effort do you really need to put in to see results? Undoubtedly, you need to put in some degree of time and effort—I’m sure you’ve all heard the saying “work smarter not harder,” the same rule applies to […]

Video Should Be a Part of Your Sales Strategy

A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business. Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your company on a much larger scale than the traditional face-to-face meeting or blog […]

How to Create an Offer That Will Sell and Succeed

All businesses will likely agree that not everything you touch will turn to gold. They’ll also agree that when product flops DO occur (it’s inevitable!), you must use these experiences as a learning opportunity to pivot rather than see them as a dead-end failure. The goal is always to have more successes than failures—so, how […]

Why Emotional-Based Selling Is Critical To Success

Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems, something that invokes a memory, something that adds value to their […]

The Pressure to be Perfect: Why this Fitness Cover Model is Saying Goodbye to Her Viral Bikini Photos, with Guest, Jill Bunny, Fitness Strategist, and Co-Founder of Reframe Your Biz EP254

The pressure to be perfect is killing people, are you’re part of the problem. The perfectly organized bookshelf. The perfect ab lines. The perfect Instagram feed. The perfect hair. The perfect organic meals. The perfectly cute children. As we scroll our social media feeds, we are pumped with constant reminders of what we are lacking, […]