Three Tips for Selecting Your Brand Colors

Establishing a brand from scratch is no easy feat. To build brand recognition there are a number of things you need to do—from showing up consistently, to targeting your ideal client and creating an attractive and cohesive voice and aesthetic. Your brand colors, whether you realize it or not, are playing a huge role in […]

How to Increase Brand Recognition For Free

It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be easily forgotten. Brand recognition does quite a few things: It builds awareness Encourages engagement with potential clients Reassures business partners and backers […]

How To Identify Your Ideal Client

You might be lead to believe that targeting potential clients—any clients—is going to have the greatest impact on your business. After all, wouldn’t logic say, “If I can reach A LOT I should be able to grab some?” While this may be true in some sense, it will never benefit you in the long run. […]

When to Hire Help in Your Business, and The Best Ways to do it EP260

One of my biggest mistakes that I’ve made several times over again! Isn’t there a saying about how you only should make a mistake one time if you learn your lesson? Well, let’s just say, I can be an overly stubborn perfectionistic control-freak at times.  Anyone else? More than a few times now in the […]

Why You Need a Niche—And How To Find It

You have probably heard the term “niche” thrown around a lot in the digital marketing space. It’s something that successful entrepreneurs and business owners acknowledge for their success, yet no one’s really giving you the information you need to know. So, you’re left still wondering what a niche is, and how you can apply It […]

Top 3 Reasons Why Your Online Business Isn’t Making Any Money EP259

You need to hear this today, and it may piss you off… But it’s my job to give it to you straight, so you can have the success you so badly want. The main reason you aren’t where you want to be yet, is because your expectations versus reality are way off base. I’m not […]