You Gotta Niche to get Rich, Learn How to Stand Out in a Saturated Market EP144


If you want to get rich you must focus on a niche.

You have probably heard the term “niche” thrown around a lot on in the digital marketing space, and all of the successful people you follow talk about it but you are still left feeling confused…“what the heck is this niche thing and how do I apply it to my business?”

Don’t worry girl, I’ve got you (with an analogy of course).

Here the deal…if you go fishing in the ocean with the goal of catching any kind of fish, you will likely not catch anything or you will end up with a piece of trash on the line (literally, given how polluted our water is).

BUUUUT if you go fishing with the goal of catching lets say a blue marlin (a giant gorgeous fish), you would research how to do it, ask a pro who has caught many, get the right gear, rent the right boat, use the best bait possible to increases your chances, and go into the right part of the ocean at the prime time of year.

See the difference?

If you are currently going after ANY clients or customers, because you want to help everyone and don’t want to leave anyone out, you will for sure end up making little money and helping very few people (if any). Sound familiar?

On this episode I will help you get clear on niching your business, so you can actually achieve all that you desire.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

EP 741 The Cash-Flow Comeback Crash Course Pt 2: Selling Smarter So You Can Scale Faster w/o Starting Over

If you’ve been stuck in the cycle of working harder, creating more, and still not seeing consistent income or growth, this episode is your turning point.

You don’t need to rebuild your business—you need to realign it. The truth is, the strategies that once worked to bring in clients and sales have stopped working because the market, the buyers, and the way people make decisions online have completely changed.

In this second and final part of The Cash-Flow Comeback Crash Course, Tiffany Carter reveals the bounce-back shift that allows entrepreneurs to sell smarter, scale faster, and finally stop starting over.

LISTEN NOW »

EP 740 The Cash-Flow Comeback Crash Course pt 1: Sales Have Dried Up, This Is Why (and What to Fix First)

If your business sales have slowed down, your income feels unpredictable, or your content just isn’t converting anymore—this episode will hit deep.

You’re not broken, and your business isn’t failing. The truth is that the online market has changed, and what used to work to attract clients, make money, and grow your business simply doesn’t work the same way anymore.

In this first part of The Cash-Flow Comeback Crash Course, Tiffany Carter breaks down the real reasons your sales have dried up—and gives you the next immediate steps to reignite your cash flow. You’ll learn what’s actually behind your income plateau, how buyer psychology has shifted in 2025, and what to fix first to start seeing momentum again.

LISTEN NOW »

EP 739 Signs You’re About to Quantum Leap: The Wild Life-Changing Side of Timeline Jumping

If it feels like everything in your life or business has slowed down — the money, the momentum, the clarity — this episode is for you. You’re not blocked; you’re in the middle of a timeline jump.

Tiffany Carter breaks down the truth about quantum leaping, what really happens before your greatest manifestation breakthrough, and how to tell when your old identity is dissolving so your new timeline can anchor in.

You’ll learn what it means when your energy shifts, how to interpret the “symptoms” of a quantum leap, and how to hold your frequency when everything looks like it’s falling apart. Because the truth is—it’s not falling apart, it’s falling into place.

LISTEN NOW »