
Ep 840 The Buyer Has Changed: What People Are Looking for Before They Pay You
Why does it take people longer to buy now? Why do they watch your content for months, ask more questions on sales calls, and say “let me think about it” when they used to say yes? If you’re a coach, consultant, service provider, or expert selling online and you’ve felt this shift, this episode breaks down what changed in buyer psychology and what people need to see before they pay you.
Since 2024, buyers have been burned by online courses they never finished, overly polished coaches, and a flood of AI-generated content that all sounds the same. Today’s buyer is more discerning about who they trust with their money, and the old way of selling isn’t landing with them.

