Key Marketing Lessons Learned from Working Behind the Scenes of Billion Dollar Brands, and How to Apply them to your Business EP299


There are secrets to creating a standout brand.

Many experts have shared them, even taught them, but not in the direct way I’m about to explain them to you today.

If you want to create a business that makes bank, you must do one of three things:

  1. Solve a unique problem
  2. Solve a common problem in a unique way
  3. Solve a problem to a unique demographic of people.

BUT….this alone isn’t enough, no matter how great of a solution you have on your hands. In order to for people to buy your product or service, they need to be aware it exists.

Haven’t you seen great products, TV series, and restaurants disappear? You wonder WTF happened “it was so good?” There weren’t enough people consistency consuming, period.

The secret to a successful business is to position it to stand out from the crowd.

There’s a catch, you must be willing to NOT be for everyone, in order to make it crystal clear who your products and services are perfect for.

Here are questions to help get you started:

  1. What makes your business different?
  2. What upsets you about your current industry/niche?
  3. What are the added benefits for someone to buy from you versus someone else?

I’ve had the privilege of working regularly behind the scenes of billion dollar brands, today I’m going to teach you the key marketing lessons I’ve learned, and how to apply them to your business. This episode is perfect for you whether you are a coach, Realtor, accountant, healthcare professional, in the beauty industry, have a product based business, or a network marketer.

Want exclusive millionaire mindset content from me, where I share abundance exercises, tips, and affirmations in 30 seconds or less? Join my FREE Secret Posse Weekly Digest today:  projectmewithtiffany.com/secretposse

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

Ep 788 You’re Sitting on a Gold Mine: Turn What You Already Know Into a Personal Brand That Pays

Learn how to turn your skills, life experience, and intellectual property into a profitable online business, even if you don’t think you have anything “special” to sell.

In this episode, Tiffany Carter breaks down how to build a personal brand that pays without getting another certification, growing a huge audience, or starting from scratch.

If you’ve been wondering how to monetize your expertise, create an online business from what you already know, or turn your story and skills into scalable income, this episode will expand what feels possible.

LISTEN NOW »

Ep 787 Why Your Quantum Jump Isn’t Making You Next Level Money Yet

You feel the shift. You see the signs. You know something is changing… but your income hasn’t caught up.

If you’ve been deep in manifestation, personal growth, and mindset work but still aren’t making more money or seeing results in your business, this episode will show you exactly why.

There’s a gap between feeling a quantum jump internally and actually translating that into income, visibility, and business growth. Most people stay stuck here—consuming content, recognizing patterns, and doing the inner work—without ever turning it into something that makes them money online.

In this episode, Tiffany breaks down what quantum jumping really means in practical terms, why manifestation alone doesn’t create financial results, and how fear of being seen, nervous system responses, and lack of execution block your next level. You’ll also learn how to turn your personal growth, skills, and lived experience into a personal brand that generates income and creates real momentum in your business.

LISTEN NOW »

Ep 786 Why You Go All In on Your Business… Then Disappear (And How to Stop this Exhausting Cycle)

If you feel like you go all in on your business, build momentum, start seeing things work… and then suddenly fall off, lose consistency, or disappear altogether, this episode breaks down exactly why.

This is not about discipline, motivation, or “getting it together.” What you are experiencing is a predictable behavioral and neurological pattern that most entrepreneurs misdiagnose.

Inside this episode, you will learn what is actually happening in your brain and nervous system the moment you start gaining traction, why visibility and success can trigger resistance, and how this creates a cycle of inconsistency, self doubt, and lost income.

This episode blends neuroscience, psychology, and real world business strategy so you can stop repeating the pattern and start building consistent momentum that leads to results.

LISTEN NOW »