Key Marketing Lessons Learned from Working Behind the Scenes of Billion Dollar Brands, and How to Apply them to your Business EP299

Listen on Apple Podcast
Listen on Spotify
Listen on YouTube
Listen on Amazon Music


There are secrets to creating a standout brand.

Many experts have shared them, even taught them, but not in the direct way I’m about to explain them to you today.

If you want to create a business that makes bank, you must do one of three things:

  1. Solve a unique problem
  2. Solve a common problem in a unique way
  3. Solve a problem to a unique demographic of people.

BUT….this alone isn’t enough, no matter how great of a solution you have on your hands. In order to for people to buy your product or service, they need to be aware it exists.

Haven’t you seen great products, TV series, and restaurants disappear? You wonder WTF happened “it was so good?” There weren’t enough people consistency consuming, period.

The secret to a successful business is to position it to stand out from the crowd.

There’s a catch, you must be willing to NOT be for everyone, in order to make it crystal clear who your products and services are perfect for.

Here are questions to help get you started:

  1. What makes your business different?
  2. What upsets you about your current industry/niche?
  3. What are the added benefits for someone to buy from you versus someone else?

I’ve had the privilege of working regularly behind the scenes of billion dollar brands, today I’m going to teach you the key marketing lessons I’ve learned, and how to apply them to your business. This episode is perfect for you whether you are a coach, Realtor, accountant, healthcare professional, in the beauty industry, have a product based business, or a network marketer.

Want exclusive millionaire mindset content from me, where I share abundance exercises, tips, and affirmations in 30 seconds or less? Join my FREE Secret Posse Weekly Digest today:  projectmewithtiffany.com/secretposse

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Listen on Apple Podcast
Listen on Spotify
Listen on YouTube
Listen on Amazon Music
Listen on Apple Podcast
Listen on Spotify
Listen on YouTube
Listen on Amazon Music

Recent Episodes

EP 765 The Final Shedding Required for the Biggest Quantum Jump of Your Life

If you have been feeling restless, emotionally raw, impatient with your old patterns, or like your current life suddenly feels too small, you are not imagining it.

As we close out the Year of the Snake and prepare to enter the Year of the Fire Horse on February 17, 2026, we are moving through a rare 60-year transition cycle associated with identity shifts, shedding outdated patterns, and stepping into a faster, bolder chapter of life.

This episode explores the final shedding required before a major quantum jump, why this phase can feel emotionally intense, and how to stop delaying the version of you that is ready to move forward.

Instead of surface-level motivation or spiritual bypassing, this conversation focuses on honest self-reflection, releasing emotional attachments, confronting resistance, and taking decisive action so you can move into your next level with clarity and momentum.

LISTEN NOW »

EP 764 2026 Glow Up Protocol: (The Boundaries) How to Set Healthy Boundaries Without Guilt in 2026

This episode of the 2026 Glow Up Protocol is all about boundaries.

Not the cold, harsh, push-people-away kind.
But the kind that protect your energy, your peace, and your future.

Most high achievers think burnout comes from working too hard. The truth is much simpler: burnout comes from weak boundaries.

If you’ve ever felt exhausted, resentful, overwhelmed, or stretched too thin, it’s not because you care too much or work too much. It’s because you’ve been saying yes to things that should have been a no.

In this episode, you’ll learn how to set healthy boundaries without guilt, fear, or anxiety — and how to finally stop overgiving to the point of losing yourself.

LISTEN NOW »

EP 763 2026 Glow Up Protocol: (The Being) How to Feel Like Yourself Again and Become Who You’re Meant to Be in 2026

So many high achievers spend years trying to fix their life when what really needs to shift is their identity. If 2025 left you exhausted, disconnected, or wondering where the real version of you went, this conversation will feel like a homecoming.

True change in 2026 doesn’t come from doing more. It comes from becoming someone new on the inside first.

In this episode, we go beyond surface level self-improvement and get into the emotional, psychological, and energetic work of remembering who you actually are and deciding who you want to be next.

LISTEN NOW »
Podcast Spotify Youtube Amazon