My Advice on Starting and Building a Business During a Stressed Economy EP191


Millionaires have roadblocks, tough times, and failures too, we just keep going, when most people decide to quit.

While going through some old papers, I came across a speech I gave to several thousand people at a conference, the year my business hit the million dollar mark.

I was asked to speak on what makes someone financially successful versus average.

The answer is simple; the work is tedious, constant, and often painful.

It’s your mindset and willingness to continue on regardless of how many fails, dramas, embarrassing moments, mistakes, your mood, or personal problems.

Did you guys know that I started my first side-hustle during our last giant recession?

I also quit my 6-figure prestigious career to go full-time into my business during that same recession.

Yes I was terrified, but I knew at some point I had to jump, as playing it small and safe was killing me slowly.

There is no bad time to go after your dreams. Just as there is not perfect time to go after them either.

If it wasn’t the coronavirus or the economy, you would come up with another excuse to delay, simply because you are scared and don’t believe you have what it takes.

We all have it in us. You have to believe that you are worth it and capable of giving it a fair shot.

Listen to this episode to hear my take on starting and building a business during a stressed economy and a pandemic.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

EP 767 Deprogramming Fear around Money, Business & Failure

Fear around money and business doesn’t usually come from logic.


It comes from conditioning.

In this episode, we’re unpacking how fear gets wired into your nervous system, your decision-making, and your income patterns and how to consciously deprogram it without forcing confidence, bypassing emotions, or burning yourself out.

This is not about positive thinking or manifesting harder.
It’s about understanding why fear shows up even when you are capable, skilled, and doing the right things and what actually changes it.

LISTEN NOW »

EP 766 If You Want More Sales Right Now, Focus on This One Thing

If you want more sales right now, the fastest lever is not more content or more offers — it is psychological and emotional sales messaging.

In this episode, Tiffany Carter explains why most buying decisions are emotional, how buyer psychology impacts conversions, and how to shift your messaging so it makes people feel seen, safe, and ready to invest.

You will learn how emotional resonance increases sales, why logic-based selling underperforms, and how to refine your messaging to attract higher-quality buyers and clients.

LISTEN NOW »

EP 765 The Final Shedding Required for the Biggest Quantum Jump of Your Life

If you have been feeling restless, emotionally raw, impatient with your old patterns, or like your current life suddenly feels too small, you are not imagining it.

As we close out the Year of the Snake and prepare to enter the Year of the Fire Horse on February 17, 2026, we are moving through a rare 60-year transition cycle associated with identity shifts, shedding outdated patterns, and stepping into a faster, bolder chapter of life.

This episode explores the final shedding required before a major quantum jump, why this phase can feel emotionally intense, and how to stop delaying the version of you that is ready to move forward.

Instead of surface-level motivation or spiritual bypassing, this conversation focuses on honest self-reflection, releasing emotional attachments, confronting resistance, and taking decisive action so you can move into your next level with clarity and momentum.

LISTEN NOW »