Ep 816 Why Do You Procrastinate When You KNOW What to Do?
You know you need to post the content, talk about your offer, hire the help, make the investment, have the conversation, or finally start the thing you’ve been thinking about for months.
You’ve researched it. Planned it. Journaled about it. Asked ChatGPT 47 different ways. And you’re still not taking action.
This isn’t a motivation or discipline problem. And it definitely doesn’t mean you’re lazy.
Procrastination and self-sabotage can be automatic stress responses designed to protect you from what taking action might expose you to: failure, rejection, judgment, uncertainty, visibility, and even success.