Why Emotional-Based Selling Is Critical To Success
Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems, something that invokes a memory, something that adds value to their […]
Successful Sales People Don’t Use Force, They Use Finesse
We are all selling (marketing) something. Whether it be ourselves as a personal brand, a service, products, or a pitching a concept to potential investors. $ I am often asked what’s my “sales secret”? Well, I have no secret angle or tactic…I focus on the customer/investors needs, see if what I’m marketing can help with […]