Feeling Stuck? Change Your Direction, Not Your Goal
When you’ve been putting in endless amounts of your time, energy, and effort into reaching your goal and nothing seems to be working, it’s understandable that you might think it’s time to re-evaluate the goal. Here’s the thing, though, just because you’re struggling to meet the goal you’ve set yourself does not mean you should […]
How to Create an Abundance Mindset
The biggest differentiator between those who are successful and those who are not is mindset. What’s unfortunate is that despite this being a FACT, few people are taught about the importance of mindset because it’s viewed as a “woo woo” topic — too “out there,” and too “abstract.” In reality, though, your mindset is nothing […]
How to Promote Your Business When You Hate Selling
Every single one of my clients comes to me, at one point or another, with the SAME exact complaint. They hate selling. They say: selling feels inauthentic, selling makes them feel annoying to others, selling makes them break out in a sweat, or worse, a rash. Their resistance to selling is REAL, and if you […]
Key Mistakes You Are Making When Selling Online
Whether you’re trying to acquire new clients or hold onto existing ones, you need to have a solid sales strategy in place. Your strategy has to be rooted in authenticity, empathy, and a genuine desire to help people in order to increase those conversion rates—it cannot be rooted in desperation for paying clients. And that […]
5 Instagram Mistakes You’re Probably Making
200 million Instagram users visit at least one business profile daily (Hootsuite)…and if you’re not using your Instagram the “right” way, you’re likely not going to be the profile they choose. Mistakes on Instagram are common—from when you post to what you post, and everything in between, there’s likely room for improvement to help your […]
How To Identify Your Ideal Client
You might be lead to believe that targeting potential clients—any clients—is going to have the greatest impact on your business. After all, wouldn’t logic say, “If I can reach A LOT I should be able to grab some?” While this may be true in some sense, it will never benefit you in the long run. […]
Why You Need a Niche—And How To Find It
You have probably heard the term “niche” thrown around a lot in the digital marketing space. It’s something that successful entrepreneurs and business owners acknowledge for their success, yet no one’s really giving you the information you need to know. So, you’re left still wondering what a niche is, and how you can apply It […]
5 Selling Mistakes That Are Costing You Clients
No one—not even a VP of Sales—is immune to mistakes. Still, you should be aware of the ones that you’re making when it comes to your sales strategy, and ensure that they aren’t reoccurring or turning into habits. Keeping these reminders of mistakes to be mindful of in your back pocket can help to keep […]
Video Should Be a Part of Your Sales Strategy
A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business. Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your company on a much larger scale than the traditional face-to-face meeting or blog […]
Why Emotional-Based Selling Is Critical To Success
Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems, something that invokes a memory, something that adds value to their […]