How to Increase Brand Recognition For Free

It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be easily forgotten. Brand recognition does quite a few things: It builds awareness Encourages engagement with potential clients Reassures business partners and backers […]

When to Hire Help in Your Business, and The Best Ways to do it EP260

One of my biggest mistakes that I’ve made several times over again! Isn’t there a saying about how you only should make a mistake one time if you learn your lesson? Well, let’s just say, I can be an overly stubborn perfectionistic control-freak at times.  Anyone else? More than a few times now in the […]

Why You Need a Niche—And How To Find It

You have probably heard the term “niche” thrown around a lot in the digital marketing space. It’s something that successful entrepreneurs and business owners acknowledge for their success, yet no one’s really giving you the information you need to know. So, you’re left still wondering what a niche is, and how you can apply It […]

Video Should Be a Part of Your Sales Strategy

A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business. Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your company on a much larger scale than the traditional face-to-face meeting or blog […]

Why Emotional-Based Selling Is Critical To Success

Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems, something that invokes a memory, something that adds value to their […]

Why You Should Be Offering Freebies to Your Clients

If you’re not offering your clients something of service without a fee attached to it, you’re missing out on an incredible opportunity for your business. There’s a great hesitation around freebies—maybe you don’t want to give away your valuable service/product for free, o you’re afraid your efforts won’t convert into paying clients, and while these […]

Three Signs You’re Approaching Burnout

  3 signs that you’re working too hard/approaching a burnout: ??‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ Friends and family are always telling you that you work too much⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣ You find it hard to be present when you’re not working (your mind is constantly spinning with things you need to do)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3️⃣ Your routine is shifting […]

Four Tips for Scaling Your Business

If your business plan doesn’t include a sustainable action plan for scaling your business every step of the way, it’s time to go back to the drawing board and do some revisions. The simple fact is this: you cannot and will not grow your small business into a big business without scaling! You should always […]

Create Goals You WILL Accomplish!

How to create goals that you will actually accomplish… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ Break them down by quarter. Create a list of goals for each quarter (1 big one, 1 medium one, and a couple of small ones)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣ What needs to happen/what do you need to do in order to accomplish these goals? (Make […]