Why Emotional-Based Selling Is Critical To Success

Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems, something that invokes a memory, something that adds value to their […]

Four Actionable Ways to Increase Brand Recognition For FREE!

It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be forgotten. Brand recognition does quite a few things: It builds awareness Encourages engagement with potential clients Reassures business partners and backers that […]

Breaking Down Your Enneagram Type, so you can Build your Business Faster and Easier, with Guest, Tracy O’Malley, Enneagram Expert, Millionaire Entrepreneur, and Top Performance Coach EP252

The thing that magnified my client’s results in their businesses and bank accounts. Even though I’ve coached more than 1500 people privately, and well over 100,000 in-group settings, I am humble enough to know, there is always room for improvement and growth. If you truly operate out of integrity in your business and personal life, […]

Three Mindset Tricks You Need to Try

As a business owner—whether that’s a medical practice, a coaching business, a yoga instructor, or anything really—we tend to like to feel in control of as many aspects of our business as possible. At a time when things in the world are uncertain, ever-changing, and in what feels like a constant state of upheaval, control […]

You Must Have Empathy

The one trait that differentiates a good salesperson from a great one – EMPATHY! ?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is the ability to appeal to a customer’s emotions rather than their rational brain. ?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The biggest mistake that I see in sales is a lack of emotion. When you’re selling features and benefits, the price is […]

FOUR Steps To Increase Your Intuitive Powers

As an entrepreneur, you learn quickly that instincts and intuition are often just as important as concrete analytics and metrics. ?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We all have instincts but some of us are more in tune with them than others. I like to think of them like a muscle that can be stretched and strengthened through consistent […]