Things you Must Do in 2021 with your Social Media Marketing for your Business to Grow EP267
If you want your business to grow in 2021, you have got to embrace some changes in your marketing strategy. The digital space is getting more saturated than ever, in order to stand out and really connect with your ideal clients right away, you are going to have to step up your game. Stepping up […]
Three Tips for Selecting Your Brand Colors
Establishing a brand from scratch is no easy feat. To build brand recognition there are a number of things you need to do—from showing up consistently, to targeting your ideal client and creating an attractive and cohesive voice and aesthetic. Your brand colors, whether you realize it or not, are playing a huge role in […]
How To Identify Your Ideal Client
You might be lead to believe that targeting potential clients—any clients—is going to have the greatest impact on your business. After all, wouldn’t logic say, “If I can reach A LOT I should be able to grab some?” While this may be true in some sense, it will never benefit you in the long run. […]
How to Show up on Video for your Business when you feel boring, awkward, and lame EP261
So you think you have nothing to share or say because you’re “boring?” Your mind says, “ugh I’m so awkward on video, who would want to listen to me anyway?” When you watch other people’s social media videos (including mine), you wish you could sound that good, and come across that confident, but you’re just […]
Why You Need a Niche—And How To Find It
You have probably heard the term “niche” thrown around a lot in the digital marketing space. It’s something that successful entrepreneurs and business owners acknowledge for their success, yet no one’s really giving you the information you need to know. So, you’re left still wondering what a niche is, and how you can apply It […]
5 Selling Mistakes That Are Costing You Clients
No one—not even a VP of Sales—is immune to mistakes. Still, you should be aware of the ones that you’re making when it comes to your sales strategy, and ensure that they aren’t reoccurring or turning into habits. Keeping these reminders of mistakes to be mindful of in your back pocket can help to keep […]
Video Should Be a Part of Your Sales Strategy
A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business. Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your company on a much larger scale than the traditional face-to-face meeting or blog […]
If You Only Had One to Two Hours a day to Focus on your Business, this is my Advice to Side-Hustling Entrepreneurs EP255
If I only had 1 to 2 hours per day, here’s how I would grow a business… This is top question I get from new entrepreneurs, workin’ a side-hustle. “I only have 1 to 2 hours per day to dedicate to growing my business, what should I focus on?” Of course my answer is customized […]
Why Emotional-Based Selling Is Critical To Success
Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems, something that invokes a memory, something that adds value to their […]
Four Actionable Ways to Increase Brand Recognition For FREE!
It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be forgotten. Brand recognition does quite a few things: It builds awareness Encourages engagement with potential clients Reassures business partners and backers that […]