Why You Need to Create Passive Income Streams (…And 18 Ways to Do It)
If your goal is financial freedom, and to get out of that ‘hustle, grind, burn out’ cycle, then you need to create passive income streams. Trading your time and energy for money is not a sustainable way to achieve wealth. Unfortunately, the reality is that very few of us were taught that there was any […]
5 Instagram Mistakes You’re Probably Making
200 million Instagram users visit at least one business profile daily (Hootsuite)…and if you’re not using your Instagram the “right” way, you’re likely not going to be the profile they choose. Mistakes on Instagram are common—from when you post to what you post, and everything in between, there’s likely room for improvement to help your […]
Three Tips for Selecting Your Brand Colors
Establishing a brand from scratch is no easy feat. To build brand recognition there are a number of things you need to do—from showing up consistently, to targeting your ideal client and creating an attractive and cohesive voice and aesthetic. Your brand colors, whether you realize it or not, are playing a huge role in […]
How to Increase Brand Recognition For Free
It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be easily forgotten. Brand recognition does quite a few things: It builds awareness Encourages engagement with potential clients Reassures business partners and backers […]
How To Identify Your Ideal Client
You might be lead to believe that targeting potential clients—any clients—is going to have the greatest impact on your business. After all, wouldn’t logic say, “If I can reach A LOT I should be able to grab some?” While this may be true in some sense, it will never benefit you in the long run. […]
Why You Need a Niche—And How To Find It
You have probably heard the term “niche” thrown around a lot in the digital marketing space. It’s something that successful entrepreneurs and business owners acknowledge for their success, yet no one’s really giving you the information you need to know. So, you’re left still wondering what a niche is, and how you can apply It […]
5 Selling Mistakes That Are Costing You Clients
No one—not even a VP of Sales—is immune to mistakes. Still, you should be aware of the ones that you’re making when it comes to your sales strategy, and ensure that they aren’t reoccurring or turning into habits. Keeping these reminders of mistakes to be mindful of in your back pocket can help to keep […]
How To Pick The Right Social Media Platforms For Your Business
I think we can all agree social media is an important part of business. But how much effort do you really need to put in to see results? Undoubtedly, you need to put in some degree of time and effort—I’m sure you’ve all heard the saying “work smarter not harder,” the same rule applies to […]
Video Should Be a Part of Your Sales Strategy
A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business. Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your company on a much larger scale than the traditional face-to-face meeting or blog […]
Why Emotional-Based Selling Is Critical To Success
Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems, something that invokes a memory, something that adds value to their […]