Key Marketing Lessons Learned from Working Behind the Scenes of Billion Dollar Brands, and How to Apply them to your Business EP299
There are secrets to creating a standout brand. Many experts have shared them, even taught them, but not in the direct way I’m about to explain them to you today. If you want to create a business that makes bank, you must do one of three things: Solve a unique problem Solve a common problem […]
Determine the Ideal Client for your Business and Brand Personality using my IDEAL Method EP288
If you try to help everyone you will end up helping no one. The most common mistake I see business owners making online is they aren’t 100% laser focused on speaking to one specific person, so their content is all over the place and so are their offerings. This mistake comes from a beautiful place. […]
Got Multi-Passionate Problems? How to Incorporate Multiple Passions into your Brand without Confusing your Customers EP282
Multi-passionate problems got your head spinning? You’re multi-passionate brain is also what is keeping you stuck. You want to coach people on manifestation, while healing their gut, creating courses, have a book, a podcast, and even live events….you don’t know which one to focus on first, how to incorporate them all, do you have one […]
Stuff that Nobody wants you to know: The Real Behind the Scenes of Building an Online Personal Brand EP276
Stop trying to avoid the beginning…this is where we all start off! Around 2.5 years ago I started ProjectME with Tiffany Carter with ZERO followers > ZERO podcast listeners > ZERO email list (well I had no email list until Dec of 2019) > ZERO engagement on any of my videos 5 months later of […]
Three Tips for Selecting Your Brand Colors
Establishing a brand from scratch is no easy feat. To build brand recognition there are a number of things you need to do—from showing up consistently, to targeting your ideal client and creating an attractive and cohesive voice and aesthetic. Your brand colors, whether you realize it or not, are playing a huge role in […]
How to Increase Brand Recognition For Free
It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be easily forgotten. Brand recognition does quite a few things: It builds awareness Encourages engagement with potential clients Reassures business partners and backers […]
How To Identify Your Ideal Client
You might be lead to believe that targeting potential clients—any clients—is going to have the greatest impact on your business. After all, wouldn’t logic say, “If I can reach A LOT I should be able to grab some?” While this may be true in some sense, it will never benefit you in the long run. […]
5 Selling Mistakes That Are Costing You Clients
No one—not even a VP of Sales—is immune to mistakes. Still, you should be aware of the ones that you’re making when it comes to your sales strategy, and ensure that they aren’t reoccurring or turning into habits. Keeping these reminders of mistakes to be mindful of in your back pocket can help to keep […]
Video Should Be a Part of Your Sales Strategy
A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business. Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your company on a much larger scale than the traditional face-to-face meeting or blog […]
Four Actionable Ways to Increase Brand Recognition For FREE!
It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be forgotten. Brand recognition does quite a few things: It builds awareness Encourages engagement with potential clients Reassures business partners and backers that […]