Why You Need a Niche—And How To Find It
You have probably heard the term “niche” thrown around a lot in the digital marketing space. It’s something that successful entrepreneurs and business owners acknowledge for their success, yet no one’s really giving you the information you need to know. So, you’re left still wondering what a niche is, and how you can apply It […]
5 Selling Mistakes That Are Costing You Clients
No one—not even a VP of Sales—is immune to mistakes. Still, you should be aware of the ones that you’re making when it comes to your sales strategy, and ensure that they aren’t reoccurring or turning into habits. Keeping these reminders of mistakes to be mindful of in your back pocket can help to keep […]
Video Should Be a Part of Your Sales Strategy
A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business. Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your company on a much larger scale than the traditional face-to-face meeting or blog […]
Why Emotional-Based Selling Is Critical To Success
Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems, something that invokes a memory, something that adds value to their […]
Four Actionable Ways to Increase Brand Recognition For FREE!
It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be forgotten. Brand recognition does quite a few things: It builds awareness Encourages engagement with potential clients Reassures business partners and backers that […]
Why You Should Be Offering Freebies to Your Clients
If you’re not offering your clients something of service without a fee attached to it, you’re missing out on an incredible opportunity for your business. There’s a great hesitation around freebies—maybe you don’t want to give away your valuable service/product for free, o you’re afraid your efforts won’t convert into paying clients, and while these […]
Four Tips for Scaling Your Business
If your business plan doesn’t include a sustainable action plan for scaling your business every step of the way, it’s time to go back to the drawing board and do some revisions. The simple fact is this: you cannot and will not grow your small business into a big business without scaling! You should always […]
You Must Have Empathy
The one trait that differentiates a good salesperson from a great one – EMPATHY! ?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is the ability to appeal to a customer’s emotions rather than their rational brain. ?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The biggest mistake that I see in sales is a lack of emotion. When you’re selling features and benefits, the price is […]
5 Reasons You Should Be Using Instagram Stories
Social media is arguably one of the most powerful sales generators in existence these days, but if you’re not using it right your business won’t reap the benefits. Creating content for social media can feel like a loaded task, but with the promise (yes, promise!) of increased brand awareness, lead generation, and a wider-cast net […]
FOUR Steps To Increase Your Intuitive Powers
As an entrepreneur, you learn quickly that instincts and intuition are often just as important as concrete analytics and metrics. ?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We all have instincts but some of us are more in tune with them than others. I like to think of them like a muscle that can be stretched and strengthened through consistent […]