Turning a Passion into a Successful Online Business with Emma and Jordanna, Founders of Jordan Road Jewelry EP079


You are permitted and worthy of making massive money doing something you love.

Somewhere along the way most of us learned that in order to make great money we had to just suck it up and get a serious “grown-up” job, or lucrative career in law or medicine.

This is one of the BIGGEST lies we were ever told, leading to a society of millions of miserable people working at soul-sucking jobs to pay the bills.

On average, we spend more than 5,525 days out of our lives working (that’s over 13 years BTW)! Imagine the positive impact if you spent those 5,525 days doing something you were passionate about instead of dealing with the dread and boredom.

For some inspiration and proof of concept, I bought on the co-founders of Jordan Road Jewelry. They are a mother-daughter duo, who decided to combine their love of travel and jewelry into an online business….and their passions have turned into profits.

On a chance trip to India to volunteer helping children, Emma and Jordanna encountered world-class craftsmen producing custom jewelry and soon after decided to start a line of their own. Having a love for travel they named the company Jordan Road after a street in one of their favorite cities, Hong Kong. They both went on to study at GIA, becoming Graduate Gemologists.  However, after seeing how hard it was to constantly travel back and forth to India, they began sourcing jewelry in the US, which ultimately led them to the line they offer today. Emma and Jordanna love the idea of creating jewelry that is effortless and can be worn everyday. Each piece can be mixed, matched, stacked or worn alone.

Along with the success of Jordan Road Jewelry, friends started inquiring about custom engagement rings. After completing a few rings and seeing how much we enjoyed the process (and how happy our clients were), it has now become a growing part of our business. Sourcing diamonds & creating one of a kind engagement rings is a path Jordan Road plans to continue on.

***Promo code is: PODCAST

You can check out Jordan Road Jewelry at:

Instagram: @jordanroad_ and  @jordanroad_diamonds

www.jordanroadjewelry.com

hello@jordanroadjewelry.com

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

Ep 836 The 70-Day Quantum Leap Experiment: How to Change Your Money Reality by the End of 2026

What if the biggest financial breakthrough of your year hasn’t happened yet?

What if the next 70-days could completely change how you think about money, how you show up in your business, and what you believe you’re capable of earning?

In this episode of ProjectME with Tiffany Carter, I’m inviting you into The 70-Day Quantum Leap Experiment — a powerful identity-shifting challenge designed to help you change your money mindset, break old patterns, and start making the decisions that support your next level of income and business growth.

This experiment isn’t about pushing yourself harder, working longer hours, or pretending you don’t feel fear.

It’s about becoming the person who can create, receive, and sustain the financial reality you desire.

Because you cannot keep making the same decisions, repeating the same money patterns, and operating from the same beliefs while expecting an entirely different financial future.

LISTEN NOW »

Ep 835 The Quantum Jump Waiting Room: Why Nothing Is Working Yet After an Identity Shift

You made the decision. You shifted your identity. You quantum jumped. So why does it feel like nothing is working, everything is taking forever, and you’re more frustrated than before you started?

In this episode of ProjectME with Tiffany Carter, Tiffany breaks down the quantum jump waiting room: the in-between phase after an identity shift, when the old version of you is gone, and your results haven’t caught up yet.

She explains what this stage actually feels like, why your nervous system pushes back hardest right here, and how to stay in the new identity long enough for your business, income, and life to reflect it.

LISTEN NOW »

Ep 834 5 Signs It’s Time to Change the Way You’re Doing Business (So You Can Make More and Do Less)

Are you trying to make more money in your coaching or service-based business, but realizing that working harder, taking on more clients, and creating more content isn’t getting you where you want to go?

You KNOW you’re good at what you do. You’ve helped people get results. You have valuable expertise that people are willing to pay for. But if you want to scale your business, increase your income, and help more people without working around the clock, something has to change.

The business model that got you here may be the very thing keeping you from your next level of income.

In this episode of ProjectME with Tiffany Carter, I’m revealing 5 signs it’s time to change the way you’re doing business and why shifting how you attract clients, sell your offers, and generate revenue could open the door to significantly more money and freedom.

LISTEN NOW »