Creating a STAND OUT successful brand in a highly competitive industry, w/ Athena

It’s Possible to Stand Out in a Crowded Market.

Many people give up before even trying to succeed in their business because they assume the market is too saturated to make an impact. It’s sometimes about timing, but most of the time you can stand out with the right strategy and positioning. Is your fear stopping you from starting that business because you live in a scarcity mindset? In order to achieve the life you desire, you need to change your mindset from one of scarcity to one of abundance.

The opportunity is there if you are willing to take it.

Anything that makes a lot of money will typically have a lot of competition.

Real estate, coaching, skincare lines, podcasting, social media, popcorn, etc…

A majority of people will see things through a scarcity lens, “ugh I want to start an eyelash extension business, but there are so many people doing it already.”

A person with an abundance lens will say, “I want to open an eyelash extension studio, so I need to come up with a way to be different and stand out.”

There is ALWAYS a way to do the thing, but do it better and do it differently.

It will help you if you don’t think so logically…I mean you have to be a bit crazy to be an entrepreneur anyway.

> You can stand out by offering a different customer experience. Maybe there is no luxury vibe version of your service in your area.

> You can stand out by targeting a specific type of person: millennial vibes, soccer mom life, type A professionals.

You can stand out by offering a unique bundle of services like the guest on today’s podcast episode. Athena found a unique service while scrolling TikTok, and knew it would be something her ideal clients would also love, in addition to the other services she offered (brows, skin, and lash services).

In less than a year Athena (now known as the “Queen of Permanent Jewelry”) said she has grown her business from 10k months to 100k months!! This is the POWER and POTENCY of daring to be different.

She’s offering something special to the ProjectME audience, $500 OFF her online Flash and Fuse permanent jewelry program. (Use code ProjectMe)

Connect with Athena on Instagram:

@theestiebestie

@flashandfuse

Use code “Projectme” at checkout from this link

https://flashandfuse.com/products/permanent-jewelry-training-with-flash-and-fuse

Spring applications are open for my Exclusive 2-Month Private Business Coaching program: Private Coaching Application

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

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Recent Episodes

Ep 831 How to Get More Customers Online (Attract the Right People to Your Business) | 30-Day Online Sales Sprint: Part 2

How do you get more customers online? Not by chasing more views or followers. In Part 2 of my 30-Day Online Sales Sprint, I’m showing you how to attract the right people to your online business: the ones most likely to buy what you sell.

If you’re posting consistently and growing an audience but your online sales aren’t growing with it, the problem usually isn’t reach. It’s who your content is attracting.

New here? The 30-Day Online Sales Sprint is a three-part series to help online business owners increase sales before the end of the year by locking in on three things for the next 30 days, instead of adding more marketing strategies. Start with Part 1: 3 Things to Do This Month to Get More People Buying From Your Online Business.

LISTEN NOW »

Ep 830 3 Things to Do This Month to Get More People Buying From Your Online Business | 30-Day Online Sales Sprint: Part 1

You’re creating content, talking about your offers, showing up online, and doing what you’ve been told will grow your business—but the sales still aren’t matching the amount of effort you’re putting in.

So what do you actually need to focus on if you want to get more customers and increase online sales without adding even more to your plate?
That’s what we’re tackling in Part 1 of my 30-Day Online Sales Sprint.

Instead of giving you another giant list of marketing strategies to try, I’m narrowing it down to three things to focus on for the next 30 days. Because when sales slow down, one of the biggest mistakes online business owners make is assuming they need to do MORE: more content, more platforms, more offers, more posting.

Before you add anything, you need to understand where the actual breakdown is happening between someone discovering your business and eventually paying you.

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Ep 829 The 5 Stages of Quantum Jumping: How to Know Which One You’re In

Have you ever felt completely different on the inside, but when you look at your actual life, there’s almost no evidence that anything has changed?
Maybe the things you used to want don’t excite you anymore. Certain relationships, routines, or ways of running your business suddenly feel wrong. You’re questioning decisions you used to feel certain about. Or old fears and triggers you thought you had already dealt with are showing back up.

You might look at all of this and wonder: Am I actually going through a quantum jump, or is my life just a freaking mess right now?
There’s a part of quantum jumping that doesn’t get talked about nearly enough: a major identity shift can feel incredibly uncomfortable before your external reality catches up to it.

LISTEN NOW »