Creating a STAND OUT successful brand in a highly competitive industry, w/ Athena

It’s Possible to Stand Out in a Crowded Market.

Many people give up before even trying to succeed in their business because they assume the market is too saturated to make an impact. It’s sometimes about timing, but most of the time you can stand out with the right strategy and positioning. Is your fear stopping you from starting that business because you live in a scarcity mindset? In order to achieve the life you desire, you need to change your mindset from one of scarcity to one of abundance.

The opportunity is there if you are willing to take it.

Anything that makes a lot of money will typically have a lot of competition.

Real estate, coaching, skincare lines, podcasting, social media, popcorn, etc…

A majority of people will see things through a scarcity lens, “ugh I want to start an eyelash extension business, but there are so many people doing it already.”

A person with an abundance lens will say, “I want to open an eyelash extension studio, so I need to come up with a way to be different and stand out.”

There is ALWAYS a way to do the thing, but do it better and do it differently.

It will help you if you don’t think so logically…I mean you have to be a bit crazy to be an entrepreneur anyway.

> You can stand out by offering a different customer experience. Maybe there is no luxury vibe version of your service in your area.

> You can stand out by targeting a specific type of person: millennial vibes, soccer mom life, type A professionals.

You can stand out by offering a unique bundle of services like the guest on today’s podcast episode. Athena found a unique service while scrolling TikTok, and knew it would be something her ideal clients would also love, in addition to the other services she offered (brows, skin, and lash services).

In less than a year Athena (now known as the “Queen of Permanent Jewelry”) said she has grown her business from 10k months to 100k months!! This is the POWER and POTENCY of daring to be different.

She’s offering something special to the ProjectME audience, $500 OFF her online Flash and Fuse permanent jewelry program. (Use code ProjectMe)

Connect with Athena on Instagram:

@theestiebestie

@flashandfuse

Use code “Projectme” at checkout from this link

https://flashandfuse.com/products/permanent-jewelry-training-with-flash-and-fuse

Spring applications are open for my Exclusive 2-Month Private Business Coaching program: Private Coaching Application

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Subscribe to Tiffany’s FREE weekly digest The Secret Posse

Recent Episodes

Ep 818 The “Everything Is Going to Shit” Crash Out: How I Handle It in Real Time

What do you do when everything seems to go wrong at once, and you have absolutely no idea how it’s all going to work out?

I was supposed to release a completely different episode today. It was already recorded. Everything was planned. Then I woke up to some major fucking bullshit…followed almost immediately by more bullshit.

So I scrapped the plan and hit record while I was still in it.

This isn’t an episode about resilience from the other side, when everything has worked out and you can package the experience into a beautiful lesson. I’m taking you behind the scenes of how I handle stress, uncertainty, business setbacks and unexpected life problems in REAL TIME, before I know the outcome.

Because when multiple things go wrong at once, your brain loves to take individual problems and turn them into one giant story:
Everything is falling apart.

LISTEN NOW »

Ep 817 The “Everything is Going to Sh!t” Phase before Your BIGGEST Quantum Leap w/ Shamina Taylor, Attorney Turned Wealth Expert

What if the moment when everything in your life seems to be falling apart at once isn’t proof that you’re going backward, but part of what happens before your biggest expansion?

Wealth expert and creator of The Quantum Woman™ framework Shamina Taylor joins Tiffany for a deeply honest conversation about what a quantum leap actually looks like in real life, including the part nobody wants to talk about: the breakdown before the breakthrough.

Shamina takes us inside her own quantum crash-out, when the successful life she had built began crumbling and forced her to confront what achievement, logic and pushing harder could no longer fix. What came next required emotional healing, identity work, learning to trust the unseen, and completely changing her relationship with money, success and herself.

LISTEN NOW »

Ep 816 Why Do You Procrastinate When You KNOW What to Do?

You know you need to post the content, talk about your offer, hire the help, make the investment, have the conversation, or finally start the thing you’ve been thinking about for months.

You’ve researched it. Planned it. Journaled about it. Asked ChatGPT 47 different ways. And you’re still not taking action.

This isn’t a motivation or discipline problem. And it definitely doesn’t mean you’re lazy.

Procrastination and self-sabotage can be automatic stress responses designed to protect you from what taking action might expose you to: failure, rejection, judgment, uncertainty, visibility, and even success.

LISTEN NOW »