Creating a STAND OUT successful brand in a highly competitive industry, w/ Athena

It’s Possible to Stand Out in a Crowded Market.

Many people give up before even trying to succeed in their business because they assume the market is too saturated to make an impact. It’s sometimes about timing, but most of the time you can stand out with the right strategy and positioning. Is your fear stopping you from starting that business because you live in a scarcity mindset? In order to achieve the life you desire, you need to change your mindset from one of scarcity to one of abundance.

The opportunity is there if you are willing to take it.

Anything that makes a lot of money will typically have a lot of competition.

Real estate, coaching, skincare lines, podcasting, social media, popcorn, etc…

A majority of people will see things through a scarcity lens, “ugh I want to start an eyelash extension business, but there are so many people doing it already.”

A person with an abundance lens will say, “I want to open an eyelash extension studio, so I need to come up with a way to be different and stand out.”

There is ALWAYS a way to do the thing, but do it better and do it differently.

It will help you if you don’t think so logically…I mean you have to be a bit crazy to be an entrepreneur anyway.

> You can stand out by offering a different customer experience. Maybe there is no luxury vibe version of your service in your area.

> You can stand out by targeting a specific type of person: millennial vibes, soccer mom life, type A professionals.

You can stand out by offering a unique bundle of services like the guest on today’s podcast episode. Athena found a unique service while scrolling TikTok, and knew it would be something her ideal clients would also love, in addition to the other services she offered (brows, skin, and lash services).

In less than a year Athena (now known as the “Queen of Permanent Jewelry”) said she has grown her business from 10k months to 100k months!! This is the POWER and POTENCY of daring to be different.

She’s offering something special to the ProjectME audience, $500 OFF her online Flash and Fuse permanent jewelry program. (Use code ProjectMe)

Connect with Athena on Instagram:

@theestiebestie

@flashandfuse

Use code “Projectme” at checkout from this link

https://flashandfuse.com/products/permanent-jewelry-training-with-flash-and-fuse

Spring applications are open for my Exclusive 2-Month Private Business Coaching program: Private Coaching Application

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

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Recent Episodes

Ep 783 Money, Fear & Your Nervous System: What’s Really Controlling Your Income PART TWO: FLIGHT RESPONSE

You tell yourself you’ll deal with it later.
You’ll check your numbers tomorrow. You’ll follow up next week. You’ll finally get clear on your money “when things calm down.”

But that moment never seems to come.
And instead… you stay busy doing everything else.

In this episode, we’re breaking down the flight response with money — the pattern that looks like procrastination, distraction, or “being busy,” but is actually your nervous system trying to avoid discomfort.

This is part of a special series on money, fear, and your nervous system, where we uncover how fight, flight, freeze, and fawn responses shape your income, business decisions, and ability to receive more.

Because avoiding money doesn’t mean you don’t care about it.
It usually means, on a deeper level… it doesn’t feel safe.

LISTEN NOW »

Ep 782 Money, Fear & Your Nervous System: What’s Really Controlling Your Income PART ONE: FIGHT RESPONSE

You’ve been told your drive is the reason you’ll succeed.
So you push harder. You do more. You try to control every outcome.

But what if that “hustle” is actually a nervous system response to fear… and the very thing keeping money feeling stressful, inconsistent, or just out of reach?

In this episode, we’re breaking down the fight response with money — how it shows up, why it gets rewarded, and how it can quietly block your ability to receive more.

This is part of a special series on money, fear, and your nervous system, where we unpack how fight, flight, freeze, and fawn responses impact your income, business growth, and financial patterns.

Because making more money isn’t just strategy. It’s about whether your body feels safe to hold it.

LISTEN NOW »

Ep 781 3 Ways You’re Blocking Your Quantum Leap (Why It’s Not Clicking Yet)

Have you ever felt like you’re doing everything right… but it’s still not clicking?

Like you’re on the edge of a breakthrough, a quantum leap, or a major level up — but instead of momentum, things feel off, unclear, or harder than they should?

This is one of the most common and misunderstood phases in manifestation, business growth, and identity shifts.

And it’s exactly where most people unknowingly block their next level.

In this episode, I’m breaking down the 3 ways people delay their quantum leap — why you feel stuck before a breakthrough, how resistance and control show up, and why discomfort is often the sign you’re expanding… not failing.

If you’ve been questioning why your manifestation isn’t working, why your business or money isn’t growing the way you expected, or why everything feels like it’s not clicking yet — this will give you the clarity you’ve been missing.

LISTEN NOW »