The Real Deal Behind Using Facebook Ads to Make Money: When and If you Should do it ? EP315


Time to burst your Facebook ad fantasy bubble before you waste your money.

You’re scrolling and come across a great Instagram ad from someone in a similar niche as you…you check out who this person is and see the “success” they seem to have…you then make the connection that, “maybe what I need to do is run Facebook ads to grow my business.”

After all how hard can it be? It looks like they just used a nice image, and wrote a catchy post.

I’ll be the first to tell you that Facebook ads are not easy, they used to be back in the day, but now you really must have a strong funnel strategy if want to see results and not waste you money.

Don’t fall for the fantasy that you can magically get hundreds of people buying your course, e-book, or free webinar just because you spend money on ads. This is where business owners end up wasting a ton of time and cash, then come to me wondering why it didn’t work, and it seems to work for everyone else. 

FACT ONE: If you don’t already have proof of concept with selling your product/service organically, don’t expect Facebook ads to magically save you. 

FACT TWO: There is a science and strategy behind running successful Facebook ad campaigns. Trying to do this FYA (From Your Ass) will end in you wasting cash. 

FACT THREE: There is no guarantee in advertising of any kind, even if you took out a TV ad during the Super Bowl. It is a gamble, and your goal is to make it a highly calculated one. 

Listen to this episode to determine if your business is ready for advertising, and what you must determine prior to spending any money on ads. 

Get on the Let’s Get Down to Business Waitlist: projectmewithtiffany.com/getdownwaitlist

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

EP 765 The Final Shedding Required for the Biggest Quantum Jump of Your Life

If you have been feeling restless, emotionally raw, impatient with your old patterns, or like your current life suddenly feels too small, you are not imagining it.

As we close out the Year of the Snake and prepare to enter the Year of the Fire Horse on February 17, 2026, we are moving through a rare 60-year transition cycle associated with identity shifts, shedding outdated patterns, and stepping into a faster, bolder chapter of life.

This episode explores the final shedding required before a major quantum jump, why this phase can feel emotionally intense, and how to stop delaying the version of you that is ready to move forward.

Instead of surface-level motivation or spiritual bypassing, this conversation focuses on honest self-reflection, releasing emotional attachments, confronting resistance, and taking decisive action so you can move into your next level with clarity and momentum.

LISTEN NOW »

EP 764 2026 Glow Up Protocol: (The Boundaries) How to Set Healthy Boundaries Without Guilt in 2026

This episode of the 2026 Glow Up Protocol is all about boundaries.

Not the cold, harsh, push-people-away kind.
But the kind that protect your energy, your peace, and your future.

Most high achievers think burnout comes from working too hard. The truth is much simpler: burnout comes from weak boundaries.

If you’ve ever felt exhausted, resentful, overwhelmed, or stretched too thin, it’s not because you care too much or work too much. It’s because you’ve been saying yes to things that should have been a no.

In this episode, you’ll learn how to set healthy boundaries without guilt, fear, or anxiety — and how to finally stop overgiving to the point of losing yourself.

LISTEN NOW »

EP 763 2026 Glow Up Protocol: (The Being) How to Feel Like Yourself Again and Become Who You’re Meant to Be in 2026

So many high achievers spend years trying to fix their life when what really needs to shift is their identity. If 2025 left you exhausted, disconnected, or wondering where the real version of you went, this conversation will feel like a homecoming.

True change in 2026 doesn’t come from doing more. It comes from becoming someone new on the inside first.

In this episode, we go beyond surface level self-improvement and get into the emotional, psychological, and energetic work of remembering who you actually are and deciding who you want to be next.

LISTEN NOW »