The In’s and Out’s of Creating a Mastermind that Changes People’s Lives + All the Stuff No One Ever Shares EP423

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I had it all wrong and it wasn’t working.

When I first entered the online coaching world, I thought in order to have people trust me with their time and money; I had to show up as corporate newscaster Tiffany.

Hair and make-up done

No swearing

Perfect Posture

Serious tone and Business-only mode

So I spend 18K on hiring a top video crew, glam team, and lighting expert, and hundreds of hours of my time painstakingly coming up with high-value detailed pieces of content.

Only a short time in, I started dreading this new business I was creating, which was the exact opposite reason why I started it. I already had a successful 7-figure business specializing in the medical professional and pharmaceutical space…this is where Corporate Tiff hangs out. I started ProjectME the Podcast and Business Coaching brand to be 100% me, have fun, and help others make a mega yacht-load of money doing what they love.

It was a Wednesday morning coffee moment when I decided to enter the ZFG Zone.

“F it, I’m showing up like me, hiding nothing, and I’m only available to do this while having fun and prioritizing my physical and mental health.”

If it didn’t work after a year of going ALL IN, then I could at least be proud of myself for going after it instead of obsessing over the “what if,” for one more dang year.

Within weeks my business and audience blew up by 800%.

We are the secret sauce, just as we are on our bad, good, and in-between days. You have to believe that you are enough just as you are, and then be willing to boldly show up as the ZFG you.

Being genuine and relatable is what builds a legacy brand. Fake people and money-only focused businesses always end in failure.

THE NEW 6-Month ProjectME Mastermind Experience: CLICK AND APPLY HERE

Pre-launching pricing won’t last long, and it’s WILD! I’m giving you $3000 OFF as a reward for committing to the multi-million dollar CEO version of you.

Details are dripping out over on my Instagram Stories, plus I’m sharing all of the incredible success stories of our members. Collectively they made 603K !!! (and the year is only half over!)

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Subscribe to Tiffany’s FREE weekly digest, The Secret Posse, and get exclusive content you won’t find anywhere else: millionaire mindset exercises, custom weekly abundance affirmations, and her best money-making tips.

Recent Episodes

Ep 785 Money, Fear & Your Nervous System: What’s Really Controlling Your Income PART FOUR: FAWN RESPONSE

You’re doing everything right.

You’re reliable, supportive, and easy to work with. You care about people. You go above and beyond.

But when it comes to money and success… something isn’t adding up.

If you’ve ever felt like you’re giving more than you’re receiving, struggling to ask for more, or holding back your voice to keep the peace — this episode explains why.

The fawn response is one of the most overlooked patterns when it comes to money. It shows up as people-pleasing, overdelivering, avoiding conflict, and prioritizing being liked over being paid.

And it quietly caps your income, your growth, and your ability to fully step into your next level.

In this episode, I break down how the fawn response affects your financial decisions, your career or business, and your relationship with money — backed by psychology, nervous system science, and real-world patterns.

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Ep 784 Money, Fear & Your Nervous System: What’s Really Controlling Your Income PART THREE: FREEZE RESPONSE

If you’ve been feeling stuck, unmotivated, or like you just can’t get yourself to sell or take action in your business… this episode will explain exactly why.

What most people label as procrastination or lack of discipline is often a nervous system response called freeze, and it quietly impacts your income more than you realize.

In this episode, I break down how the freeze response shows up specifically around money, sales, and visibility. You’ll understand why you can know exactly what to do and still not do it, how your brain is wired to avoid perceived financial risk, and why your income can stall even when you’re “doing all the right things.”

This is where neuroscience, psychology, and money behavior intersect.

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Ep 783 Money, Fear & Your Nervous System: What’s Really Controlling Your Income PART TWO: FLIGHT RESPONSE

You tell yourself you’ll deal with it later.
You’ll check your numbers tomorrow. You’ll follow up next week. You’ll finally get clear on your money “when things calm down.”

But that moment never seems to come.
And instead… you stay busy doing everything else.

In this episode, we’re breaking down the flight response with money — the pattern that looks like procrastination, distraction, or “being busy,” but is actually your nervous system trying to avoid discomfort.

This is part of a special series on money, fear, and your nervous system, where we uncover how fight, flight, freeze, and fawn responses shape your income, business decisions, and ability to receive more.

Because avoiding money doesn’t mean you don’t care about it.
It usually means, on a deeper level… it doesn’t feel safe.

LISTEN NOW »