How to Promote Different Types of Offers and Products to Your Audience without Confusing them, with Guest, Emmy Cornwell, Instagram Business Expert and Social Selling Specialist EP384

This is going to piss the “Instagram Gurus” off, but most of them are full of hype.

If I see one more dang Instagram Reel telling people to post one reel a day, two feed posts, 12 stories, plus go live every day, in order to grow your following and business….I’m going to lose my mind!

Posting just to post is not a profitable strategy to scale your business using any social media platform. The magic formula I use and teach to hundreds of thousands of people, which I’ve tested on repeat for the last four years is this:

Post content that connects emotionally to your specific ideal client.
Strategically design your content to build trust quickly, and empower them to buy.
Promote your offers using face-to-camera video consistently (in a non sleazy or manipulative way).
HAVE MASSIVE FUN WITH IT!!!

Posting more DOES NOT EQUAL more clients or sales. This will end up hurting your business, because you’ll get burned out by the Content Monster, lose your creativity and fun…..and that miserable energy repels people.

I make at least 50k/month from Instagram alone using this exact formula. There are at least two days a week where I post nothing on Stories….I only put out 3 Reels a week, and I do 7 feed posts a week because I have people helping me with my content…I could get away with having 4 posts a week and I wouldn’t lose any money.

BUT NONE OF THIS WOULD WORK if I wasn’t having fun creating content. If you feel chewed up by the Content Monster right now, I would rather you take a break from creating content for a few days, heck even a week if necessary for you to regroup and find the fun in it again.

There is no better person to show you how to infuse fun and creativity into your content than my client, my friend, and my ProjectME Instagram Stories Expert and Social Selling Strategist, Emmy Cornwell (@heyheyemmy).

Emmy started from scratch and now makes 5-figures a month from Instagram alone, with less than 10K followers. I’ve brought her on the podcast so you can up your content game, plus learn how to promote more than one thing to your audience without confusing them.

You can connect with Emmy here:

CA$H Money Instagram Stories Membership: A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy!

Cashinonthegram.com/cashmoneystories

**DISCOUNT CODE: MONEYHONEY for $30 OFF first month of membership for ProjectME listeners only

The Hey Hey Emmy Show: Click Here to Listen

IG Handle: instagram.com/heyheyemmy

Facebook: www.facebook.com/emalia-cornwell

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Tiffany’s 3 Days to Make Bank Free Live Training Series:

Registration link is below + all of the details on the 15k GIVEAWAY!!

projectmewithtiffany.com/makebank

***ONLY TIME I’M DOING THIS TRAINING IN ALL OF 2022***

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Subscribe to Tiffany’s FREE weekly digest, The Secret Posse, and get exclusive content you won’t find anywhere else: millionaire mindset exercises, custom weekly abundance affirmations, and her best money making tips.

Recent Episodes

EP 753 Why You’re So Exhausted Right Now & How to Turn It Into a Power Shift

If you have been waking up tired, feeling mentally foggy, disconnected from yourself, or drained for no clear reason, this episode is going to land deep. This is not random burnout. This is the exhaustion that shows up right before a major identity shift or timeline jump, and most people misunderstand the symptoms.

In this episode, Tiffany breaks down the real reason your energy feels inconsistent, why you can’t access your old motivation, and why your nervous system is pulling you inward even when your mind is telling you to push harder. This is the hidden phase between timelines where your old identity collapses and your next timeline begins forming.

You will learn how to recognize the specific signs of a timeline jump, how to interpret exhaustion as an identity shift, and how to turn this season into a power shift without forcing yourself or getting stuck waiting for clarity. If you are navigating a timeline shift, an energetic upgrade, or a season where nothing feels normal, this is the episode you need.

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EP 752 Why Your Content Isn’t Converting Anymore & What Actually Works Now

If your content suddenly stopped converting this year, you’re not imagining it. In 2025, social media engagement dropped across every major platform and buyer behavior shifted dramatically. Instagram’s median engagement rate fell to around 0.36 percent, and even high-performing accounts noticed lower reach and slower response.

In this episode, Tiffany Carter breaks down the real reasons your content isn’t landing anymore. You’ll learn why old formulas stopped working, why your audience feels so quiet, and how buyer psychology changed in 2025 and 2026. This is not about posting more or forcing yourself to hustle. It’s about understanding the energetic and strategic shifts happening online and adjusting your message to match the current climate.

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EP 751 If You Feel Like 2025 Broke You… This Episode Is Your Reset.

If 2025 felt like the year that drained your confidence, your creativity, your energy, and your belief in yourself, you are not alone. Entrepreneurs all over the world have spent this year asking the same questions: Why am I so exhausted? Why is my business stuck? Why are my sales so unpredictable? Why am I unmotivated even when I want success more than ever?

In this powerful episode, Tiffany Carter breaks down why 2025 felt heavier, slower, and more emotionally overwhelming than any year before, and how to use December as your divine window to reset your momentum. This is not a mindset pep talk. This is a grounded, strategic, nervous-system-safe reset that helps you understand what actually happened to you this year and how to start 2026 with clarity, capacity, and a completely different energetic foundation.

You will learn the real reason your business felt harder in 2025, the deeper emotional and energetic impact this year had on your system, and why December is the most spiritually aligned month for creating a clean break and choosing a different cycle for 2026.

LISTEN NOW »