How to Promote Different Types of Offers and Products to Your Audience without Confusing them, with Guest, Emmy Cornwell, Instagram Business Expert and Social Selling Specialist EP384

This is going to piss the “Instagram Gurus” off, but most of them are full of hype.

If I see one more dang Instagram Reel telling people to post one reel a day, two feed posts, 12 stories, plus go live every day, in order to grow your following and business….I’m going to lose my mind!

Posting just to post is not a profitable strategy to scale your business using any social media platform. The magic formula I use and teach to hundreds of thousands of people, which I’ve tested on repeat for the last four years is this:

Post content that connects emotionally to your specific ideal client.
Strategically design your content to build trust quickly, and empower them to buy.
Promote your offers using face-to-camera video consistently (in a non sleazy or manipulative way).
HAVE MASSIVE FUN WITH IT!!!

Posting more DOES NOT EQUAL more clients or sales. This will end up hurting your business, because you’ll get burned out by the Content Monster, lose your creativity and fun…..and that miserable energy repels people.

I make at least 50k/month from Instagram alone using this exact formula. There are at least two days a week where I post nothing on Stories….I only put out 3 Reels a week, and I do 7 feed posts a week because I have people helping me with my content…I could get away with having 4 posts a week and I wouldn’t lose any money.

BUT NONE OF THIS WOULD WORK if I wasn’t having fun creating content. If you feel chewed up by the Content Monster right now, I would rather you take a break from creating content for a few days, heck even a week if necessary for you to regroup and find the fun in it again.

There is no better person to show you how to infuse fun and creativity into your content than my client, my friend, and my ProjectME Instagram Stories Expert and Social Selling Strategist, Emmy Cornwell (@heyheyemmy).

Emmy started from scratch and now makes 5-figures a month from Instagram alone, with less than 10K followers. I’ve brought her on the podcast so you can up your content game, plus learn how to promote more than one thing to your audience without confusing them.

You can connect with Emmy here:

CA$H Money Instagram Stories Membership: A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy!

Cashinonthegram.com/cashmoneystories

**DISCOUNT CODE: MONEYHONEY for $30 OFF first month of membership for ProjectME listeners only

The Hey Hey Emmy Show: Click Here to Listen

IG Handle: instagram.com/heyheyemmy

Facebook: www.facebook.com/emalia-cornwell

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Tiffany’s 3 Days to Make Bank Free Live Training Series:

Registration link is below + all of the details on the 15k GIVEAWAY!!

projectmewithtiffany.com/makebank

***ONLY TIME I’M DOING THIS TRAINING IN ALL OF 2022***

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Subscribe to Tiffany’s FREE weekly digest, The Secret Posse, and get exclusive content you won’t find anywhere else: millionaire mindset exercises, custom weekly abundance affirmations, and her best money making tips.

Recent Episodes

Ep 809 When Your Life No Longer Fits: Reinventing Yourself w/ Wendy Valentine

Have you ever reached a point where the life you created no longer feels like it fits? You’ve outgrown old goals, old identities, or old versions of yourself, but you can’t quite see what comes next. You know something needs to change, but the clarity you’re waiting for hasn’t arrived yet.

That in-between season can feel uncomfortable, lonely, and confusing. But what if it isn’t a sign that you’re lost? What if it’s actually the beginning of your next chapter?

In this episode, Tiffany Carter sits down with bestselling author and host Wendy Valentine to talk about reinvention, identity shifts, and what happens when life forces you to create something new.

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Ep 808 Exposing Money Myths that are Capping your Income

What if the beliefs you have about money are quietly limiting how much you earn? In this episode, Tiffany Carter exposes the most common money myths that keep entrepreneurs and high-achieving professionals stuck at the same income level, including the subconscious beliefs that impact earning potential, pricing, selling, and building sustainable wealth.

Many people believe making more money requires working harder, being more talented, or finding the perfect strategy. But often, the biggest barriers to increasing your income are the invisible beliefs and patterns you have developed around money, success, and receiving.

Tiffany breaks down why your relationship with money is emotional, how your experiences growing up can shape your financial decisions, and why changing your money mindset is not about positive thinking, it’s about understanding the psychology behind the choices you make every day.

In this episode, Tiffany explores the money myths that may be keeping you from creating the level of income, freedom, and success you desire.

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Ep 807 If You Want to Make Life-Changing Money in Your Business This Year… Stop Playing by the Rules

What if the very rules you’ve been following to grow your online business are the same ones that keep you overworked and overwhelmed, and leave you making less money than you’re capable of?

After building a multi-million-dollar business, I’ve decided to run a public experiment to find out.

I’m questioning the traditional advice we’ve all been taught about content creation, social media growth, marketing, launching, selling, personal branding, offers, visibility, and what it really takes to build an online business that creates both freedom and life-changing revenue.

If you’re wondering what actually works on Instagram, TikTok, YouTube, podcasts, and social media in 2026! Plus, how to grow your audience without working around the clock…this episode with Tiffany Carter is for you.

LISTEN NOW »