How to Create Facebook Ads that Convert into Leads and Sales, with guest, Lorell Lane Facebook Ads Expert and Founder of The Social Sales Lab EP089


When should I start doing Facebook ads? How much do I need to spend for results? Is it worth doing? Why aren’t my ads making me any money? What am I doing wrong?

I get it! Spending a minute in Facebook Business Manager as a newbie is enough to put your stomach in knots. Hell, that can happen to me and I use the platform daily.

You probably don’t know this about me, I’ve spent millions of other people’s money designing and managing Facebook ad campaigns for corporate clients since Facebook ads started many years ago.

Pressing that publish button is scary when it’s your own money on the line, it’s actually a more uncomfortable feeling than gambling in Vegas, at least then your expectation is that you are likely to lose. With Facebook ads, most people have the belief that they should make back more than they spend, in fact it should be at least double.

You guys are smart, if it was that straightforward and simple, every single company would be pouring their entire advertising budget solely into Facebook advertising.

With Facebook ads, knowledge isn’t just power it is necessary to have a solid chance of a great ROI. I brought on a Facebook ads expert to answer all of your questions and clear up any myths .

Lorell Lane is the Founder of The Social Sales Lab, an online program helping business owners scale thru Facebook ads

Lorell started her career in the corporate world working with major TV networks such as Univision, NBC, the CW, and Viacom to generate millions in sales by creating ad campaigns. She’s helped scale the sales growth for brands and clients around the world. After seven years in corporate world, and becoming a mom of 2, she decided to quit the corporate life and use her experience in advertising to help women in business gain financial freedom. Now she helps online business owners and sales professionals accelerate their business by using Facebook ads through her signature online program, the Social Sales Lab.

You can connect with Lorell on:

Instagram: @LorellLane

Email: hello@lorelllane.com

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

EP 761 2026 Glow Up Protocol: (THE BRAIN) How to Stop Overthinking & Feel Mentally Clear in 2026 Even If You’re Foggy Right Now

Overthinking is not a character flaw. It is a biological response to uncertainty, pressure, and identity change.

In this episode of the 2026 Glow Up Protocol, I teach you how to stop fighting your brain and start working with it so you can finally experience mental clarity, calm focus, and confident decision-making in 2026.

This is especially for high-achieving entrepreneurs, spiritually minded leaders, and anyone who feels mentally exhausted from trying to figure everything out.

LISTEN NOW »

EP 760 2026 Glow Up Protocol: (THE BODY) How to Get Your Energy, Body, & Skin Snatched- Even If You Feel Unmotivated right now

If your energy feels inconsistent, your body no longer responds the way it used to, and your skin seems to reflect stress more than confidence, this episode explains why that is happening at the identity and nervous system level.

The 2026 Glow Up Protocol begins with the body because every habit, every discipline pattern, and every glow up is controlled by internal safety signals, not motivation.

This episode is part of the 2026 Glow Up Protocol, a 6-part identity reset covering the body, the bank account, the business, the brain, the being, and the boundaries. It is designed for burnt out high achievers who are ready to stop pushing harder and start becoming the version of themselves that success actually sticks to.

LISTEN NOW »

EP 759 2026 Glow Up Protocol: (THE BRAND) How to Create a Magnetic Personal Brand That Matches Your True Self

Your personal brand is not your logo, your colors, or your social media bio. It is the identity you live from every single day. It is the story you tell about who you are, what you stand for, and what you believe is possible for your life.

This episode is the starting point of the 2026 Glow Up Protocol, a six part identity transformation playbook designed for high achievers who feel burnt out, disconnected, and ready to deliberately craft a life that feels aligned instead of draining. This is a completely different way to approach personal growth, because nothing changes sustainably until your identity changes first.

Your brand is the hub of the wheel. It is the center that everything else spins from. Your body, your brain, your business, and your relationship with money will never feel stable if the story you tell about yourself is outdated.

LISTEN NOW »