How to Create Facebook Ads that Convert into Leads and Sales, with guest, Lorell Lane Facebook Ads Expert and Founder of The Social Sales Lab EP089


When should I start doing Facebook ads? How much do I need to spend for results? Is it worth doing? Why aren’t my ads making me any money? What am I doing wrong?

I get it! Spending a minute in Facebook Business Manager as a newbie is enough to put your stomach in knots. Hell, that can happen to me and I use the platform daily.

You probably don’t know this about me, I’ve spent millions of other people’s money designing and managing Facebook ad campaigns for corporate clients since Facebook ads started many years ago.

Pressing that publish button is scary when it’s your own money on the line, it’s actually a more uncomfortable feeling than gambling in Vegas, at least then your expectation is that you are likely to lose. With Facebook ads, most people have the belief that they should make back more than they spend, in fact it should be at least double.

You guys are smart, if it was that straightforward and simple, every single company would be pouring their entire advertising budget solely into Facebook advertising.

With Facebook ads, knowledge isn’t just power it is necessary to have a solid chance of a great ROI. I brought on a Facebook ads expert to answer all of your questions and clear up any myths .

Lorell Lane is the Founder of The Social Sales Lab, an online program helping business owners scale thru Facebook ads

Lorell started her career in the corporate world working with major TV networks such as Univision, NBC, the CW, and Viacom to generate millions in sales by creating ad campaigns. She’s helped scale the sales growth for brands and clients around the world. After seven years in corporate world, and becoming a mom of 2, she decided to quit the corporate life and use her experience in advertising to help women in business gain financial freedom. Now she helps online business owners and sales professionals accelerate their business by using Facebook ads through her signature online program, the Social Sales Lab.

You can connect with Lorell on:

Instagram: @LorellLane

Email: hello@lorelllane.com

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

EP 741 The Cash-Flow Comeback Crash Course Pt 2: Selling Smarter So You Can Scale Faster w/o Starting Over

If you’ve been stuck in the cycle of working harder, creating more, and still not seeing consistent income or growth, this episode is your turning point.

You don’t need to rebuild your business—you need to realign it. The truth is, the strategies that once worked to bring in clients and sales have stopped working because the market, the buyers, and the way people make decisions online have completely changed.

In this second and final part of The Cash-Flow Comeback Crash Course, Tiffany Carter reveals the bounce-back shift that allows entrepreneurs to sell smarter, scale faster, and finally stop starting over.

LISTEN NOW »

EP 740 The Cash-Flow Comeback Crash Course pt 1: Sales Have Dried Up, This Is Why (and What to Fix First)

If your business sales have slowed down, your income feels unpredictable, or your content just isn’t converting anymore—this episode will hit deep.

You’re not broken, and your business isn’t failing. The truth is that the online market has changed, and what used to work to attract clients, make money, and grow your business simply doesn’t work the same way anymore.

In this first part of The Cash-Flow Comeback Crash Course, Tiffany Carter breaks down the real reasons your sales have dried up—and gives you the next immediate steps to reignite your cash flow. You’ll learn what’s actually behind your income plateau, how buyer psychology has shifted in 2025, and what to fix first to start seeing momentum again.

LISTEN NOW »

EP 739 Signs You’re About to Quantum Leap: The Wild Life-Changing Side of Timeline Jumping

If it feels like everything in your life or business has slowed down — the money, the momentum, the clarity — this episode is for you. You’re not blocked; you’re in the middle of a timeline jump.

Tiffany Carter breaks down the truth about quantum leaping, what really happens before your greatest manifestation breakthrough, and how to tell when your old identity is dissolving so your new timeline can anchor in.

You’ll learn what it means when your energy shifts, how to interpret the “symptoms” of a quantum leap, and how to hold your frequency when everything looks like it’s falling apart. Because the truth is—it’s not falling apart, it’s falling into place.

LISTEN NOW »