How do you get more customers online? Not by chasing more views or followers. In Part 2 of my 30-Day Online Sales Sprint, I’m showing you how to attract the right people to your online business: the ones most likely to buy what you sell.

If you’re posting consistently and growing an audience but your online sales aren’t growing with it, the problem usually isn’t reach. It’s who your content is attracting.

New here? The 30-Day Online Sales Sprint is a three-part series to help online business owners increase sales before the end of the year by locking in on three things for the next 30 days, instead of adding more marketing strategies. Start with Part 1: 3 Things to Do This Month to Get More People Buying From Your Online Business.

You’re creating content, talking about your offers, showing up online, and doing what you’ve been told will grow your business—but the sales still aren’t matching the amount of effort you’re putting in.

So what do you actually need to focus on if you want to get more customers and increase online sales without adding even more to your plate?
That’s what we’re tackling in Part 1 of my 30-Day Online Sales Sprint.

Instead of giving you another giant list of marketing strategies to try, I’m narrowing it down to three things to focus on for the next 30 days. Because when sales slow down, one of the biggest mistakes online business owners make is assuming they need to do MORE: more content, more platforms, more offers, more posting.

Before you add anything, you need to understand where the actual breakdown is happening between someone discovering your business and eventually paying you.

Have you ever felt completely different on the inside, but when you look at your actual life, there’s almost no evidence that anything has changed?
Maybe the things you used to want don’t excite you anymore. Certain relationships, routines, or ways of running your business suddenly feel wrong. You’re questioning decisions you used to feel certain about. Or old fears and triggers you thought you had already dealt with are showing back up.

You might look at all of this and wonder: Am I actually going through a quantum jump, or is my life just a freaking mess right now?
There’s a part of quantum jumping that doesn’t get talked about nearly enough: a major identity shift can feel incredibly uncomfortable before your external reality catches up to it.