Why You Aren’t Making the Money You Want to Make EP126


If you aren’t happy with the amount in your bank account…read this.

I should warn you that I’m going to tell you some things you may not want to admit or hear, but I wouldn’t be doing my job if I let you get off the hook.

The amount of money you have or don’t have is a direct reflection of your self-worth.

This is where those of you who have really clever minds chime in and say, “I make enough to pay my bills,” or “I make do,” or my favorite, “money isn’t that important to me.” Sound familiar?

You see, when we humans are in a place of feeling overwhelmed, discouraged, and powerless over a situation or circumstance, we often end up convincing ourselves of a false truth that feels better than the real story. I’ve seen this hundreds of times in coaching people.

When you tell yourself a story (inaccurate or not) long enough, it becomes a fact in your mind, and facts establish a belief. Now you start behaving based on this belief that isn’t even founded on factual evidence, but your mind doesn’t know the difference.

The good news is if you can bullshit yourself into believing a story filled with lies, you can convince yourself of a new story based on facts. Does that make sense?

Do yourself, your family, and your favorite charities a favor and listen to today’s podcast episode. The more money you make, the more people you can help, so if you aren’t motived to listen for you, listen for someone or something you love.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

Ep 785 Money, Fear & Your Nervous System: What’s Really Controlling Your Income PART FOUR: FAWN RESPONSE

You’re doing everything right.

You’re reliable, supportive, and easy to work with. You care about people. You go above and beyond.

But when it comes to money and success… something isn’t adding up.

If you’ve ever felt like you’re giving more than you’re receiving, struggling to ask for more, or holding back your voice to keep the peace — this episode explains why.

The fawn response is one of the most overlooked patterns when it comes to money. It shows up as people-pleasing, overdelivering, avoiding conflict, and prioritizing being liked over being paid.

And it quietly caps your income, your growth, and your ability to fully step into your next level.

In this episode, I break down how the fawn response affects your financial decisions, your career or business, and your relationship with money — backed by psychology, nervous system science, and real-world patterns.

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Ep 784 Money, Fear & Your Nervous System: What’s Really Controlling Your Income PART THREE: FREEZE RESPONSE

If you’ve been feeling stuck, unmotivated, or like you just can’t get yourself to sell or take action in your business… this episode will explain exactly why.

What most people label as procrastination or lack of discipline is often a nervous system response called freeze, and it quietly impacts your income more than you realize.

In this episode, I break down how the freeze response shows up specifically around money, sales, and visibility. You’ll understand why you can know exactly what to do and still not do it, how your brain is wired to avoid perceived financial risk, and why your income can stall even when you’re “doing all the right things.”

This is where neuroscience, psychology, and money behavior intersect.

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Ep 783 Money, Fear & Your Nervous System: What’s Really Controlling Your Income PART TWO: FLIGHT RESPONSE

You tell yourself you’ll deal with it later.
You’ll check your numbers tomorrow.
You’ll follow up next week.
You’ll finally get clear on your money “when things calm down.”

But that moment never seems to come.
And instead… you stay busy doing everything else.

In this episode, we’re breaking down the flight response with money — the pattern that looks like procrastination, distraction, or “being busy,” but is actually your nervous system trying to avoid discomfort.

This is part of a special series on money, fear, and your nervous system, where we uncover how fight, flight, freeze, and fawn responses shape your income, business decisions, and ability to receive more.

Because avoiding money doesn’t mean you don’t care about it.
It usually means, on a deeper level…
it doesn’t feel safe.

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