Why does it take people longer to buy now? Why do they watch your content for months, ask more questions on sales calls, and say “let me think about it” when they used to say yes? If you’re a coach, consultant, service provider, or expert selling online and you’ve felt this shift, this episode breaks down what changed in buyer psychology and what people need to see before they pay you.
Since 2024, buyers have been burned by online courses they never finished, overly polished coaches, and a flood of AI-generated content that all sounds the same. Today’s buyer is more discerning about who they trust with their money, and the old way of selling isn’t landing with them.
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In this episode, Tiffany Carter covers:
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About the host: About Tiffany Carter: Tiffany is the host of ProjectME with Tiffany Carter, a featured expert on NBC, ABC, and Fox, and the creator of Emotional Based Sales Techniques™, her combination of neuroscience, buyer identity, and sales psychology. Over 18 years, her methods have generated over $257 million in sales for her clients and her own businesses.
You know you’re meant for more. The business, the career, or the life you built doesn’t fit the way it used to, but when you try to figure out your next step, you overthink, overanalyze, and stay in the same place.
Nightmare clients, client horror stories, and true scary business stories from 18 years of building companies. In this Halloween Entrepreneur Special of ProjectME with Tiffany Carter, Tiffany shares real, diabolical stories of the clients, deals, and red flags that almost cost her money, time, and sanity, and what every entrepreneur, coach, and service provider can learn from them.
These aren’t made-up campfire tales. Every story in this episode really happened.
If I had to start my online business from scratch today with zero followers, no email list, and no paying clients—what would I do to build a business generating $15,000 a month?
After building a multimillion-dollar business and coaching more than 150,000 entrepreneurs, I can tell you this: Most of what people are spending their time and money on isn’t what I’d prioritize.
In this episode of ProjectME with Tiffany Carter, I’m revealing exactly how I’d approach building a profitable online business from zero in today’s market. I’m breaking down what I’d focus on first, what I’d completely ignore, and the business strategies I’d use to attract paying clients without needing a massive social media following.
Whether you’re starting a coaching business, selling services, creating digital products, or trying to turn inconsistent sales into predictable monthly revenue, this episode will challenge how you’re approaching business growth.
