EP 749 {Chapter 4: The Long Stall} The Story of How I Built the ProjectME Brand & Podcast from Scratch

If 2025 has felt like a nonstop cycle of emotional whiplash, identity shedding, nervous system overload, and “WTF is happening?” timeline chaos, this episode is going to land like truth, clarity, and a deep exhale.

In this raw and deeply validating conversation, Tiffany Carter is joined by special co-host Regina Lawrence — retired lawyer, breathwork expert, and founder of the global healing brand The Breathy Bitch — to break down why so many people are experiencing intense inner shifts, resurfacing toxic patterns, and massive spiritual pressure this year.

You will hear the conversations most people avoid: the hidden symptoms of a timeline jump, the emotional detox that happens before a breakthrough, and why 2025 has been one of the most energetically disruptive years for entrepreneurs, healers, and anyone going through a major life transition.

This episode is a deep look at how I navigated one of the most uncertain moments in modern history while growing a multimillion-dollar online business from scratch. If you’ve ever wondered what really happened during that world-shutdown era for online entrepreneurs, coaches, and digital creators, I walk you through every behind-the-scenes detail. You’ll hear how I adapted my marketing, shifted my content strategy, and strengthened my connection with listeners during a time when people were craving honesty, stability, and leadership more than ever.

This chapter is especially powerful if you’re interested in online business growth, podcast audience expansion, digital marketing during uncertain times, content strategy, and the truth about scaling a brand from nothing. It’s packed with emotional transparency and strategic insight about how to lead, sell, and create when everything around you feels unstable.

If you’ve been stuck in that “what am I doing wrong?” phase of growing your online coaching business, where it feels like you’re doing everything and still not seeing results —> this is the episode you didn’t know you needed.

In this unfiltered chapter of my journey, I take you behind the scenes to the moment where I nearly quit. I wanted to burn it all down.
I was frustrated and convinced I might’ve made a huge mistake trying to start an online business.

But what I didn’t know at the time… was that I was on the verge of my first real momentum.

This episode is for the entrepreneurs in the messy middle. The women building a business with no team, no roadmap, and no fallback plan. The coaches who are showing up online every day and still feel invisible. If that’s you? I see you, and I’ve been exactly where you are.