EP 748 {Chapter 3: Shut Down to Surge} How I Built a Multi-Million Dollar Online Coaching Business From Scratch w/o an Audience, Connections, or Tech Skills

This episode is a deep look at how I navigated one of the most uncertain moments in modern history while growing a multimillion-dollar online business from scratch. If you’ve ever wondered what really happened during that world-shutdown era for online entrepreneurs, coaches, and digital creators, I walk you through every behind-the-scenes detail. You’ll hear how I adapted my marketing, shifted my content strategy, and strengthened my connection with listeners during a time when people were craving honesty, stability, and leadership more than ever.

This chapter is especially powerful if you’re interested in online business growth, podcast audience expansion, digital marketing during uncertain times, content strategy, and the truth about scaling a brand from nothing. It’s packed with emotional transparency and strategic insight about how to lead, sell, and create when everything around you feels unstable.
Listen on Apple Podcast
Listen on Spotify
Listen on YouTube
Listen on Amazon Music

BIGGEST BLACK FRIDAY SALE EVER: Join the famous ProjectME Posse Business & Money Coaching Membership HERE

This episode is a deep look at how I navigated one of the most uncertain moments in modern history while growing a multimillion-dollar online business from scratch. If you’ve ever wondered what really happened during that world-shutdown era for online entrepreneurs, coaches, and digital creators, I walk you through every behind-the-scenes detail. You’ll hear how I adapted my marketing, shifted my content strategy, and strengthened my connection with listeners during a time when people were craving honesty, stability, and leadership more than ever.

This chapter is especially powerful if you’re interested in online business growth, podcast audience expansion, digital marketing during uncertain times, content strategy, and the truth about scaling a brand from nothing. It’s packed with emotional transparency and strategic insight about how to lead, sell, and create when everything around you feels unstable.

RESOURCES MENTIONED:

BIGGEST BLACK FRIDAY SALE EVER: Join the famous ProjectME Posse Business & Money Coaching Membership HERE

LAST CHANCE to work with me at this level: My Exclusive 2-Month Private Business Coaching Program APPLY HERE (*serious applicants only please)

Connect with Tiff:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany’s FREE Abundance Email Community: JOIN HERE > The Secret Posse

In this episode, you’ll hear:

  • How ProjectME with Tiffany Carter grew rapidly during the world-shutdown era
  • The unexpected surge in podcast downloads, listener engagement, and content visibility
  • The emotional and strategic shifts that allowed my brand to expand instead of collapse
  • Why audiences responded so strongly to vulnerability, transparency, and grounding content
  • The behind-the-scenes realities of running an online business in a time of global uncertainty
  • How I created connection, community, and stability for people who were feeling isolated
  • What I changed in my messaging and content that caused the biggest growth of my career

Listen on Apple Podcast
Listen on Spotify
Listen on YouTube
Listen on Amazon Music
Listen on Apple Podcast
Listen on Spotify
Listen on YouTube
Listen on Amazon Music

Recent Episodes

EP 2026 Glow Up Protocol: (THE BODY) How to Get Your Energy, Body, & Skin Snatched- Even If You Feel Unmotivated right now

If your energy feels inconsistent, your body no longer responds the way it used to, and your skin seems to reflect stress more than confidence, this episode explains why that is happening at the identity and nervous system level.

The 2026 Glow Up Protocol begins with the body because every habit, every discipline pattern, and every glow up is controlled by internal safety signals, not motivation.

This episode is part of the 2026 Glow Up Protocol, a 6-part identity reset covering the body, the bank account, the business, the brain, the being, and the boundaries. It is designed for burnt out high achievers who are ready to stop pushing harder and start becoming the version of themselves that success actually sticks to.

LISTEN NOW »

EP 759 2026 Glow Up Protocol: (THE BRAND) How to Create a Magnetic Personal Brand That Matches Your True Self

Your personal brand is not your logo, your colors, or your social media bio. It is the identity you live from every single day. It is the story you tell about who you are, what you stand for, and what you believe is possible for your life.

This episode is the starting point of the 2026 Glow Up Protocol, a six part identity transformation playbook designed for high achievers who feel burnt out, disconnected, and ready to deliberately craft a life that feels aligned instead of draining. This is a completely different way to approach personal growth, because nothing changes sustainably until your identity changes first.

Your brand is the hub of the wheel. It is the center that everything else spins from. Your body, your brain, your business, and your relationship with money will never feel stable if the story you tell about yourself is outdated.

LISTEN NOW »
Podcast Spotify Youtube Amazon