The In’s and Out’s of Creating a Mastermind that Changes People’s Lives + All the Stuff No One Ever Shares EP423

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I had it all wrong and it wasn’t working.

When I first entered the online coaching world, I thought in order to have people trust me with their time and money; I had to show up as corporate newscaster Tiffany.

Hair and make-up done

No swearing

Perfect Posture

Serious tone and Business-only mode

So I spend 18K on hiring a top video crew, glam team, and lighting expert, and hundreds of hours of my time painstakingly coming up with high-value detailed pieces of content.

Only a short time in, I started dreading this new business I was creating, which was the exact opposite reason why I started it. I already had a successful 7-figure business specializing in the medical professional and pharmaceutical space…this is where Corporate Tiff hangs out. I started ProjectME the Podcast and Business Coaching brand to be 100% me, have fun, and help others make a mega yacht-load of money doing what they love.

It was a Wednesday morning coffee moment when I decided to enter the ZFG Zone.

“F it, I’m showing up like me, hiding nothing, and I’m only available to do this while having fun and prioritizing my physical and mental health.”

If it didn’t work after a year of going ALL IN, then I could at least be proud of myself for going after it instead of obsessing over the “what if,” for one more dang year.

Within weeks my business and audience blew up by 800%.

We are the secret sauce, just as we are on our bad, good, and in-between days. You have to believe that you are enough just as you are, and then be willing to boldly show up as the ZFG you.

Being genuine and relatable is what builds a legacy brand. Fake people and money-only focused businesses always end in failure.

THE NEW 6-Month ProjectME Mastermind Experience: CLICK AND APPLY HERE

Pre-launching pricing won’t last long, and it’s WILD! I’m giving you $3000 OFF as a reward for committing to the multi-million dollar CEO version of you.

Details are dripping out over on my Instagram Stories, plus I’m sharing all of the incredible success stories of our members. Collectively they made 603K !!! (and the year is only half over!)

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Subscribe to Tiffany’s FREE weekly digest, The Secret Posse, and get exclusive content you won’t find anywhere else: millionaire mindset exercises, custom weekly abundance affirmations, and her best money-making tips.

Recent Episodes

Ep 819 How to Turn Your Video Views Into SALES Without Giving People the ICK

You can get thousands, hundreds of thousands, even millions of video views and still make almost no money from your content.

Because getting people to watch your videos and getting the right people to BUY from you are two completely different skill sets.

In this episode, I’m breaking down how to create profitable content that turns social media views into clients and sales without sounding pushy, overly salesy, scripted, or like every other AI-generated piece of content on the internet.

We’re talking buyer psychology, content conversion, messaging, hooks, calls to action, and how to strategically sell through your videos in a way that feels natural to you AND your audience. Because in 2026, getting attention is only part of the equation. The real skill is knowing what to do with that attention once you have it. Current content-marketing conversations are increasingly focused on that exact gap: turning views into clicks, buyers and revenue while maintaining a recognizable human brand voice in an AI-saturated market

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Ep 818 The “Everything Is Going to Shit” Crash Out: How I Handle It in Real Time

What do you do when everything seems to go wrong at once, and you have absolutely no idea how it’s all going to work out?

I was supposed to release a completely different episode today. It was already recorded. Everything was planned. Then I woke up to some major fucking bullshit…followed almost immediately by more bullshit.

So I scrapped the plan and hit record while I was still in it.

This isn’t an episode about resilience from the other side, when everything has worked out and you can package the experience into a beautiful lesson. I’m taking you behind the scenes of how I handle stress, uncertainty, business setbacks and unexpected life problems in REAL TIME, before I know the outcome.

Because when multiple things go wrong at once, your brain loves to take individual problems and turn them into one giant story:
Everything is falling apart.

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Ep 817 The “Everything is Going to Sh!t” Phase before Your BIGGEST Quantum Leap w/ Shamina Taylor, Attorney Turned Wealth Expert

What if the moment when everything in your life seems to be falling apart at once isn’t proof that you’re going backward, but part of what happens before your biggest expansion?

Wealth expert and creator of The Quantum Woman™ framework Shamina Taylor joins Tiffany for a deeply honest conversation about what a quantum leap actually looks like in real life, including the part nobody wants to talk about: the breakdown before the breakthrough.

Shamina takes us inside her own quantum crash-out, when the successful life she had built began crumbling and forced her to confront what achievement, logic and pushing harder could no longer fix. What came next required emotional healing, identity work, learning to trust the unseen, and completely changing her relationship with money, success and herself.

LISTEN NOW »