How to Promote Different Types of Offers and Products to Your Audience without Confusing them, with Guest, Emmy Cornwell, Instagram Business Expert and Social Selling Specialist EP384

This is going to piss the “Instagram Gurus” off, but most of them are full of hype.

If I see one more dang Instagram Reel telling people to post one reel a day, two feed posts, 12 stories, plus go live every day, in order to grow your following and business….I’m going to lose my mind!

Posting just to post is not a profitable strategy to scale your business using any social media platform. The magic formula I use and teach to hundreds of thousands of people, which I’ve tested on repeat for the last four years is this:

Post content that connects emotionally to your specific ideal client.
Strategically design your content to build trust quickly, and empower them to buy.
Promote your offers using face-to-camera video consistently (in a non sleazy or manipulative way).
HAVE MASSIVE FUN WITH IT!!!

Posting more DOES NOT EQUAL more clients or sales. This will end up hurting your business, because you’ll get burned out by the Content Monster, lose your creativity and fun…..and that miserable energy repels people.

I make at least 50k/month from Instagram alone using this exact formula. There are at least two days a week where I post nothing on Stories….I only put out 3 Reels a week, and I do 7 feed posts a week because I have people helping me with my content…I could get away with having 4 posts a week and I wouldn’t lose any money.

BUT NONE OF THIS WOULD WORK if I wasn’t having fun creating content. If you feel chewed up by the Content Monster right now, I would rather you take a break from creating content for a few days, heck even a week if necessary for you to regroup and find the fun in it again.

There is no better person to show you how to infuse fun and creativity into your content than my client, my friend, and my ProjectME Instagram Stories Expert and Social Selling Strategist, Emmy Cornwell (@heyheyemmy).

Emmy started from scratch and now makes 5-figures a month from Instagram alone, with less than 10K followers. I’ve brought her on the podcast so you can up your content game, plus learn how to promote more than one thing to your audience without confusing them.

You can connect with Emmy here:

CA$H Money Instagram Stories Membership: A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy!

Cashinonthegram.com/cashmoneystories

**DISCOUNT CODE: MONEYHONEY for $30 OFF first month of membership for ProjectME listeners only

The Hey Hey Emmy Show: Click Here to Listen

IG Handle: instagram.com/heyheyemmy

Facebook: www.facebook.com/emalia-cornwell

—————————-

Tiffany’s 3 Days to Make Bank Free Live Training Series:

Registration link is below + all of the details on the 15k GIVEAWAY!!

projectmewithtiffany.com/makebank

***ONLY TIME I’M DOING THIS TRAINING IN ALL OF 2022***

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Subscribe to Tiffany’s FREE weekly digest, The Secret Posse, and get exclusive content you won’t find anywhere else: millionaire mindset exercises, custom weekly abundance affirmations, and her best money making tips.

Recent Episodes

Ep 811 Why You Keep Repeating the Same Patterns (Even After Years of Healing) w/ Dr. Nicole LaPera, The Holistic Psychologist

Have you ever noticed that you can understand exactly why you do something, know where the pattern came from, and still find yourself repeating it?

If you’ve spent years doing the inner work, reading the books, listening to the podcasts, and becoming more self-aware, yet still feel frustrated by recurring patterns in your relationships, habits, mindset, or behavior, this conversation is for you.

In this powerful episode, Tiffany sits down with Dr. Nicole LaPera, better known as The Holistic Psychologist, to explore one of the biggest misconceptions in healing and personal growth: the belief that awareness alone creates transformation.

Together, they dive into inner child healing, reparenting yourself, self-sabotage myths, behavior change, childhood conditioning, and why so many people remain stuck in familiar patterns despite years of self-development work. Dr. LaPera also shares practical insights on how to create lasting change, build new habits, and move from understanding your patterns to actually transforming them.

LISTEN NOW »

Ep 810 Get Paid to Yap on Camera: What to Say So People Actually Buy

Everyone is talking about yapping on camera—but talking more isn’t what makes you more money.

If you’ve ever wondered why some creators can seemingly yap into their phone and generate millions in sales while your content gets views but very few clients, this episode is for you.

Today, Tiffany Carter is breaking down the psychology behind high-converting content, what to say on camera so people actually buy, and the subtle communication shifts that turn face-to-camera videos, Reels, TikToks, podcasts, and live videos into paying clients.

LISTEN NOW »

Ep 809 When Your Life No Longer Fits: Reinventing Yourself w/ Wendy Valentine

Have you ever reached a point where the life you created no longer feels like it fits? You’ve outgrown old goals, old identities, or old versions of yourself, but you can’t quite see what comes next. You know something needs to change, but the clarity you’re waiting for hasn’t arrived yet.

That in-between season can feel uncomfortable, lonely, and confusing. But what if it isn’t a sign that you’re lost? What if it’s actually the beginning of your next chapter?

In this episode, Tiffany Carter sits down with bestselling author and host Wendy Valentine to talk about reinvention, identity shifts, and what happens when life forces you to create something new.

LISTEN NOW »