How to Promote Different Types of Offers and Products to Your Audience without Confusing them, with Guest, Emmy Cornwell, Instagram Business Expert and Social Selling Specialist EP384

This is going to piss the “Instagram Gurus” off, but most of them are full of hype.

If I see one more dang Instagram Reel telling people to post one reel a day, two feed posts, 12 stories, plus go live every day, in order to grow your following and business….I’m going to lose my mind!

Posting just to post is not a profitable strategy to scale your business using any social media platform. The magic formula I use and teach to hundreds of thousands of people, which I’ve tested on repeat for the last four years is this:

Post content that connects emotionally to your specific ideal client.
Strategically design your content to build trust quickly, and empower them to buy.
Promote your offers using face-to-camera video consistently (in a non sleazy or manipulative way).
HAVE MASSIVE FUN WITH IT!!!

Posting more DOES NOT EQUAL more clients or sales. This will end up hurting your business, because you’ll get burned out by the Content Monster, lose your creativity and fun…..and that miserable energy repels people.

I make at least 50k/month from Instagram alone using this exact formula. There are at least two days a week where I post nothing on Stories….I only put out 3 Reels a week, and I do 7 feed posts a week because I have people helping me with my content…I could get away with having 4 posts a week and I wouldn’t lose any money.

BUT NONE OF THIS WOULD WORK if I wasn’t having fun creating content. If you feel chewed up by the Content Monster right now, I would rather you take a break from creating content for a few days, heck even a week if necessary for you to regroup and find the fun in it again.

There is no better person to show you how to infuse fun and creativity into your content than my client, my friend, and my ProjectME Instagram Stories Expert and Social Selling Strategist, Emmy Cornwell (@heyheyemmy).

Emmy started from scratch and now makes 5-figures a month from Instagram alone, with less than 10K followers. I’ve brought her on the podcast so you can up your content game, plus learn how to promote more than one thing to your audience without confusing them.

You can connect with Emmy here:

CA$H Money Instagram Stories Membership: A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy!

Cashinonthegram.com/cashmoneystories

**DISCOUNT CODE: MONEYHONEY for $30 OFF first month of membership for ProjectME listeners only

The Hey Hey Emmy Show: Click Here to Listen

IG Handle: instagram.com/heyheyemmy

Facebook: www.facebook.com/emalia-cornwell

—————————-

Tiffany’s 3 Days to Make Bank Free Live Training Series:

Registration link is below + all of the details on the 15k GIVEAWAY!!

projectmewithtiffany.com/makebank

***ONLY TIME I’M DOING THIS TRAINING IN ALL OF 2022***

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Subscribe to Tiffany’s FREE weekly digest, The Secret Posse, and get exclusive content you won’t find anywhere else: millionaire mindset exercises, custom weekly abundance affirmations, and her best money making tips.

Recent Episodes

Ep 776 How to Create Videos That Bring You Clients (Not Just Views)

If you’re posting videos on social media and getting views but not clients, you’re not alone.

One of the most common questions entrepreneurs are asking right now is: why is my content performing but my business isn’t growing?

In this episode, Tiffany Carter breaks down why so many entrepreneurs are creating video content consistently yet still struggling to turn those views into paying clients. After reviewing hundreds of accounts and hearing from business owners during her recent live event, Three Days to Make Bank Online, the patterns have become clear.

Most entrepreneurs are not lacking effort. They are lacking a profitable video strategy that converts attention into sales.

In this episode you’ll learn how to create video content that attracts the right audience, builds trust quickly, and leads naturally to clients and revenue.

LISTEN NOW »

Ep 775 You Have Years of Experience. So Why Isn’t It Making You Money Online?

You Have Years of Experience. So Why Isn’t It Making You Money Online?

You’ve put in the years. You have the background, the results, the knowledge in your field. So why does it feel like none of it is translating into consistent income online — and what is everyone else figuring out that you’re not?

This episode is going to hit different. If you’ve been trying to figure out how to build a profitable online business, how to sell in a way that actually feels good, how to create content that makes money, or how to finally get consistent clients online without burning yourself out — stop everything and listen to this first.

LISTEN NOW »

Ep 774 3 Things You Need to Quantum Jump Your Cash in March

Are you trying to figure out how to actually make money online in 2026 — without burning yourself out, waiting until you feel ready, or doing more things that aren’t working? This episode is for you.

In this solo episode, we’re getting into the real reason your cash isn’t moving — and it’s not your strategy, your followers, or your offer. It comes down to 3 specific neuroscience and psychology-backed shifts that the people who are quantum jumping their income right now are actually doing.

LISTEN NOW »