How to Promote Different Types of Offers and Products to Your Audience without Confusing them, with Guest, Emmy Cornwell, Instagram Business Expert and Social Selling Specialist EP384

This is going to piss the “Instagram Gurus” off, but most of them are full of hype.

If I see one more dang Instagram Reel telling people to post one reel a day, two feed posts, 12 stories, plus go live every day, in order to grow your following and business….I’m going to lose my mind!

Posting just to post is not a profitable strategy to scale your business using any social media platform. The magic formula I use and teach to hundreds of thousands of people, which I’ve tested on repeat for the last four years is this:

Post content that connects emotionally to your specific ideal client.
Strategically design your content to build trust quickly, and empower them to buy.
Promote your offers using face-to-camera video consistently (in a non sleazy or manipulative way).
HAVE MASSIVE FUN WITH IT!!!

Posting more DOES NOT EQUAL more clients or sales. This will end up hurting your business, because you’ll get burned out by the Content Monster, lose your creativity and fun…..and that miserable energy repels people.

I make at least 50k/month from Instagram alone using this exact formula. There are at least two days a week where I post nothing on Stories….I only put out 3 Reels a week, and I do 7 feed posts a week because I have people helping me with my content…I could get away with having 4 posts a week and I wouldn’t lose any money.

BUT NONE OF THIS WOULD WORK if I wasn’t having fun creating content. If you feel chewed up by the Content Monster right now, I would rather you take a break from creating content for a few days, heck even a week if necessary for you to regroup and find the fun in it again.

There is no better person to show you how to infuse fun and creativity into your content than my client, my friend, and my ProjectME Instagram Stories Expert and Social Selling Strategist, Emmy Cornwell (@heyheyemmy).

Emmy started from scratch and now makes 5-figures a month from Instagram alone, with less than 10K followers. I’ve brought her on the podcast so you can up your content game, plus learn how to promote more than one thing to your audience without confusing them.

You can connect with Emmy here:

CA$H Money Instagram Stories Membership: A daily content prompt membership, so you know exactly what to post to make your Stories binge-worthy!

Cashinonthegram.com/cashmoneystories

**DISCOUNT CODE: MONEYHONEY for $30 OFF first month of membership for ProjectME listeners only

The Hey Hey Emmy Show: Click Here to Listen

IG Handle: instagram.com/heyheyemmy

Facebook: www.facebook.com/emalia-cornwell

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Tiffany’s 3 Days to Make Bank Free Live Training Series:

Registration link is below + all of the details on the 15k GIVEAWAY!!

projectmewithtiffany.com/makebank

***ONLY TIME I’M DOING THIS TRAINING IN ALL OF 2022***

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Subscribe to Tiffany’s FREE weekly digest, The Secret Posse, and get exclusive content you won’t find anywhere else: millionaire mindset exercises, custom weekly abundance affirmations, and her best money making tips.

Recent Episodes

Ep 836 The 70-Day Quantum Leap Experiment: How to Change Your Money Reality by the End of 2026

What if the biggest financial breakthrough of your year hasn’t happened yet?

What if the next 70-days could completely change how you think about money, how you show up in your business, and what you believe you’re capable of earning?

In this episode of ProjectME with Tiffany Carter, I’m inviting you into The 70-Day Quantum Leap Experiment — a powerful identity-shifting challenge designed to help you change your money mindset, break old patterns, and start making the decisions that support your next level of income and business growth.

This experiment isn’t about pushing yourself harder, working longer hours, or pretending you don’t feel fear.

It’s about becoming the person who can create, receive, and sustain the financial reality you desire.

Because you cannot keep making the same decisions, repeating the same money patterns, and operating from the same beliefs while expecting an entirely different financial future.

LISTEN NOW »

Ep 835 The Quantum Jump Waiting Room: Why Nothing Is Working Yet After an Identity Shift

You made the decision. You shifted your identity. You quantum jumped. So why does it feel like nothing is working, everything is taking forever, and you’re more frustrated than before you started?

In this episode of ProjectME with Tiffany Carter, Tiffany breaks down the quantum jump waiting room: the in-between phase after an identity shift, when the old version of you is gone, and your results haven’t caught up yet.

She explains what this stage actually feels like, why your nervous system pushes back hardest right here, and how to stay in the new identity long enough for your business, income, and life to reflect it.

LISTEN NOW »

Ep 834 5 Signs It’s Time to Change the Way You’re Doing Business (So You Can Make More and Do Less)

Are you trying to make more money in your coaching or service-based business, but realizing that working harder, taking on more clients, and creating more content isn’t getting you where you want to go?

You KNOW you’re good at what you do. You’ve helped people get results. You have valuable expertise that people are willing to pay for. But if you want to scale your business, increase your income, and help more people without working around the clock, something has to change.

The business model that got you here may be the very thing keeping you from your next level of income.

In this episode of ProjectME with Tiffany Carter, I’m revealing 5 signs it’s time to change the way you’re doing business and why shifting how you attract clients, sell your offers, and generate revenue could open the door to significantly more money and freedom.

LISTEN NOW »