The Refrigerator Theory: How you‘re making it harder to achieve your goals in business and life EP328

The Refrigerator Theory that will change your life.

I’m willing to share an embarrassing story so you don’t fall into this insane limiting trap.

It all started with a $4000 flat panel refrigerator…one of many purchases for the new house Mike and I bought together.

I’ve calculated it, and this fridge has now cost us >> $57,000 !!! And we still own it!!! 

After working perfectly for 2 years, the ice machine stopped working (of course right after the warrantee was up) and it would get completely frozen over.

Between Mike and I, we have both spent hours and hours or time researching how to fix it, trying to fix, complaining about it, and even going and buying ice. All of this time (not including aggravation) based on both of our current rates in our respective fields adds up to 57k.

This type of short sided, money-stubborn thinking has cost me a small fortune in my life and business.

If all of that time we wasted was spent on income generating activities, our entire mega luxury remodel we are doing would be paid for. 

So I encourage you to take a look at where are you being short-sided and money- stubborn in your life?

Maybe you are spending hours cleaning your house, when you could pay someone & use that time to build your business. 

Maybe you are wasting your breath and time, having the same argument with your partner, when you could put the focus on your own personal development.

Maybe you would have the time and energy to really go all-in on your business, if you hired child care a couple days a week, and the new clients you would bring in, would eventually more than pay that investment back times ten!

Maybe you keep trying to figure out how to build your business on your own, wasting tons of time, when you could have hired sometime like me to show you a proven strategy.

Listen to this episode, where I go deeper into explaining how our behaviors and habits that seem smart are actually blocking our success. 

>Applications are now open for a limited time to my exclusive two-month private Business Coaching Program. To apply you can visit my website at projectmewithtiffany.com under “work with me,” or visit the link in my bio on Instagram @projectme_with_tiffany.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Recent Episodes

Ep 832 People Are Watching Your Content… So Why Aren’t They Buying? | 30-Day Online Sales Sprint: Part 3

If you’re getting views, likes, comments, and DMs saying “I love your content,” but your online sales don’t match, you don’t need a bigger audience. You need content that moves the people already watching toward a purchase.

This is the final episode of the 30-Day Online Sales Sprint, a three-part series to help online business owners increase sales before the end of the year by locking in on three things for the next 30 days.

LISTEN NOW »

Ep 831 How to Get More Customers Online (Attract the Right People to Your Business) | 30-Day Online Sales Sprint: Part 2

How do you get more customers online? Not by chasing more views or followers. In Part 2 of my 30-Day Online Sales Sprint, I’m showing you how to attract the right people to your online business: the ones most likely to buy what you sell.

If you’re posting consistently and growing an audience but your online sales aren’t growing with it, the problem usually isn’t reach. It’s who your content is attracting.

New here? The 30-Day Online Sales Sprint is a three-part series to help online business owners increase sales before the end of the year by locking in on three things for the next 30 days, instead of adding more marketing strategies. Start with Part 1: 3 Things to Do This Month to Get More People Buying From Your Online Business.

LISTEN NOW »

Ep 830 3 Things to Do This Month to Get More People Buying From Your Online Business | 30-Day Online Sales Sprint: Part 1

You’re creating content, talking about your offers, showing up online, and doing what you’ve been told will grow your business—but the sales still aren’t matching the amount of effort you’re putting in.

So what do you actually need to focus on if you want to get more customers and increase online sales without adding even more to your plate?
That’s what we’re tackling in Part 1 of my 30-Day Online Sales Sprint.

Instead of giving you another giant list of marketing strategies to try, I’m narrowing it down to three things to focus on for the next 30 days. Because when sales slow down, one of the biggest mistakes online business owners make is assuming they need to do MORE: more content, more platforms, more offers, more posting.

Before you add anything, you need to understand where the actual breakdown is happening between someone discovering your business and eventually paying you.

LISTEN NOW »