Ep 828 What Steve Jobs Knew About Getting People to Buy That Most Entrepreneurs Still Get Wrong | Ron Johnson, Creator of the Apple Store
What if getting more people to buy isn’t about convincing them harder, posting more content, or perfecting your sales pitch?
What if it’s about making people feel like they matter?
That idea helped create one of the most iconic retail experiences in the world—and it’s something every entrepreneur needs to understand as AI and technology change how we communicate, market, and sell.
My guest, Ron Johnson, is the creator of the Apple Store and Genius Bar, former CEO of J.C. Penney, and author of the new book Shop Different: How Retail Revealed Apple’s Genius. Ron worked directly with Steve Jobs as a member of Apple’s executive team, helping reimagine what a retail store could be and fundamentally changing how customers experienced a brand.